BS in Markting

4 Years On Campus Bachelors Program

Rhode Island College

Program Overview

Marketing is a key driver of business. The world is teeming with innovative products, services, technologies, solutions, business models, etc., and a business has to know how to get their new offerings to market and gain the attention of their target audience. RIC's B.A. in marketing program teaches you how to research and analyze data important for the promotion of products and services and how to build a business, message, product, service and support around attracting and serving a defined customer group. Ultimately you will be able to construct strategic marketing plans and apply the concepts of marketing to real-world experiences.

Program Key Stats

$25490 (Annual Cost)
Rolling


Eligibility Criteria

2.5
30
70

985
6.5

Additional Information & Requirements

Career Options

  • Marketing director
  • Digital marketing specialist
  • Marketing strategist
  • Advertising executive

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