Bachelor of Science in Marketing

Rochester Institute of Technology emphasizes practical learning through cooperative education, applied marketing coursework, and business-focused projects. Students develop professional skills by connecting classroom concepts with workplace experience, learning to analyze consumer needs, interpret marketing data, and develop strategies for real business situations.

Practical learning opportunities and resources:

• Required cooperative education: Students must complete at least one co-op experience, typically lasting three to four months, to gain professional marketing experience before graduation.

• Digital marketing: MKTG 320: Digital Marketing introduces digital marketing concepts and helps students understand how businesses reach and engage customers online.

• Marketing analytics: MKTG 365: Marketing Analytics develops skills in interpreting marketing information and using data to support business decisions.

• Marketing research: MKTG 310: Marketing Research explores research methods used to understand consumer needs, evaluate markets, and support strategic decisions.

• Search engine marketing: MKTG 410: Search Engine Marketing and Analytics focuses on digital visibility, search marketing, and performance measurement.

• Social media marketing: MKTG 430: Social Media Marketing explores how organizations use social platforms to communicate with audiences and support marketing objectives.

• Professional selling: MKTG 360: Professional Selling develops customer communication, relationship-building, and sales presentation skills.

• Advertising and promotion: MKTG 370: Advertising and Promotion Management examines promotional planning and the coordination of marketing communications.

• Career preparation: RIT's Career Services and Co-op team supports students with co-op preparation, career guidance, and professional development.

• Industry connections: RIT reports hiring organizations for Marketing BS graduates that include Zimmerman Advertising, WebMD, Walmart, Wegmans, Chubb, and Worldwide Express. These are examples of hiring partners, not guaranteed placement destinations.

The Bachelor of Science in Marketing prepares students for professional roles involving market analysis, digital campaigns, brand development, customer engagement, and business strategy. Its combination of analytical coursework and required cooperative education gives students opportunities to build practical experience and demonstrate their skills to potential employers.

Potential career opportunities:

• Marketing Coordinator: Coordinate promotional activities, campaign schedules, and marketing communications.

• Digital Marketing Specialist: Support online campaigns, digital content, and audience engagement.

• Market Research Analyst: Analyze customer preferences, market trends, and competitor activity.

• Marketing Associate: Assist with campaign development, customer research, and business promotion.

• Account Development Representative: Identify potential customers and support business growth.

• Search Engine Marketing Specialist: Help manage search campaigns and evaluate digital marketing performance.

• Social Media Marketing Specialist: Develop social content and assess audience engagement.

• Professional Sales Representative: Build client relationships, present products, and support revenue growth.

Career progression and professional opportunities:

• Career services: RIT's Career Services and Co-op team supports career planning, co-op preparation, professional development, and employer engagement.

• Employment outcomes: For the class of 2025, RIT reports a 94.1% outcomes rate and 88.2% employment rate for Marketing BS graduates.

• Salary prospects: The reported median first-year full-time salary is $57,100, while the average is $57,900 for Marketing BS graduates in the class of 2025 with available salary data.

• Industry engagement: The required co-op and RIT's relationships with employers provide opportunities to gain relevant experience and develop professional contacts.

• Professional development: Coursework in marketing analytics, digital marketing, research, and professional selling helps students develop skills applicable across different industries.

• Accreditation value: AACSB accreditation provides a recognized quality framework for business education, although it does not guarantee a particular job, salary, or professional credential.

Further Academic Progression: Graduates may pursue an MBA, a master's degree in marketing analytics, business analytics, marketing research, or a related business discipline. RIT's broader postgraduate offerings may also support students who want to specialize in data-driven marketing, strategic management, or digital business, subject to the admission requirements of their chosen program.