1. Ross School of Business
  2. Program
  3. Bachelors
  4. B.S Marketing Management

B.S Marketing Management

4 Years On Campus Bachelors Program

Ross School of Business

Program Overview

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. Marketing management has the direct responsibility to find out areas where the company s products and services fail to fulfill consumer needs and expectations and to initiate vigorously marketing programs to provide desired satisfactions explicitly demanded by consumerism. Marketing management s nature and objectives will have become vastly more consumer-oriented and much less product and/or corporation-oriented for the maximum long-range benefits of the corporation itself.

Program Key Stats

Rolling


Eligibility Criteria

3.8

Additional Information & Requirements

Online Application

Career Options

  • Director of Marketing
  • Marketing Specialist
  • Marketing and Promotions Manager
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Analyst

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