BS Marketing

Marketing at Saint Vincent College addresses the fundamental truths about human behavior and applies them in specific business settings. Marketing students are provided with the necessary background and tools to understand the role of marketing in business and society by leaning heavily on the quantitative and social sciences, particularly economics, psychology and statistics. These diverse conceptual, theoretical and empirical underpinnings of marketing give McKenna School students a working knowledge of how marketing interrelates with all functional areas of business management and influences virtually all organizational plans and decisions.Marketing students conduct original survey and observational research, experimental studies, focus groups, advertising campaigns, marketing plans, and business simulations. A marketing education yields a powerful basis on which to earn an M.B.A. or Ph.D., or develop a successful business marketing career.