B.S Marketing

4 Years On Campus Bachelors Program

Smeal College of Business

Program Overview

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.

Program Key Stats

$53364



Eligibility Criteria

3.5

Additional Information & Requirements

Career Options

  • Business Development&Sales
  • Strategic Insights& Analytics

Book Free Session with Our Admission Experts

Admission Experts