BSBA Marketing: Digital and Integrated Marketing Communications

4 Years On Campus Bachelors Program

Southeast Missouri State University

Program Overview

Digital & Integrated Marketing Communications builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fundraising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options. Students in this major have a strong foundation in the areas of consumer behavior, marketing research and marketing strategy.

Program Key Stats

$16395 (Annual cost)

Aug Intake : 1st JulJan Intake : 1st Nov


84 %

Eligibility Criteria

2.8
33
50

1210
5.5
61

Additional Information & Requirements

Career Options

  • Marketing executive
  • Associate- Market Research
  • Market Research Intern
  • Brand Promotions
  • Marketing and Sales Executive

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