Bachelor of Science in Marketing

4 Years On Campus Bachelors Program

St Johns University

Program Overview

The Bachelor of Science in Marketing at St. John's University is designed for students who are passionate about understanding consumer behavior and driving business success through innovative marketing strategies. This program is perfect for those looking to blend creativity with analytical skills, preparing them for a dynamic career in the ever-evolving marketing landscape.

 

Curriculum Structure:

In the first year, students will lay a solid foundation in marketing principles with courses such as "Introduction to Marketing" and "Principles of Management." These courses introduce key concepts in marketing strategies and management practices, equipping students with essential skills to analyze market trends and consumer needs.

During the second year, the curriculum deepens with courses like "Consumer Behavior" and "Marketing Research." Here, students explore the psychological factors that influence consumer decisions and learn how to gather and interpret data to inform marketing strategies, enhancing their ability to create targeted campaigns.

In the third year, students engage with advanced topics through courses such as "Digital Marketing" and "Brand Management." This year focuses on the impact of digital platforms on marketing strategies and the importance of building and maintaining strong brands in a competitive marketplace, preparing students for the digital age of marketing.

In the final year, students will undertake a capstone project and courses like "Strategic Marketing" and "International Marketing." This year emphasizes the application of marketing theories in real-world scenarios, allowing students to develop comprehensive marketing plans and understand global marketing dynamics, ensuring they are ready to enter the workforce with confidence.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Research

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and conduct market research.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education.

Reputation (Employability Rankings): St. John's University consistently ranks highly in employability, with recent statistics showing that 90% of graduates secure employment within six months of graduation, according to QS Graduate Employability Rankings.

 

Experiential Learning (Research, Projects, Internships etc.)

At St. John's University, the Bachelor of Science in Marketing program is designed to provide students with a robust blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges. The program emphasizes experiential learning through various opportunities, including internships, group projects, and the use of cutting-edge digital tools.

 

Here are some key components of the experiential learning opportunities available to marketing students at St. John's University:

- Internships: Students have access to a wide range of internship opportunities with leading companies in New York City, allowing them to gain valuable industry experience and build professional networks.

- Group Projects: Collaborative projects are a core part of the curriculum, enabling students to work in teams to solve real marketing problems, fostering teamwork and communication skills.

- Digital Tools: The program incorporates the latest marketing software and tools, such as Google Analytics, HubSpot, and social media management platforms, ensuring students are well-versed in current industry practices.

- Field Trips: Students often participate in field trips to major marketing firms and advertising agencies, providing insights into the industry and networking opportunities with professionals.

- Research Laboratories: The university offers dedicated spaces for research and collaboration, where students can conduct marketing research and analyze data to inform their strategies.

- Libraries and Resources: The St. John’s University library system provides access to a wealth of marketing journals, databases, and resources that support students’ academic and research needs.

- Institute for Marketing: The university hosts the Institute for Marketing, which provides additional resources, workshops, and guest lectures from industry leaders, enhancing the learning experience.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Marketing at St. John's University opens the door to a wealth of career opportunities. Graduates from this program often find themselves in dynamic roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The skills and knowledge gained here not only prepare you for immediate employment but also set a strong foundation for long-term career success:

 

- University Services: St. John's offers robust career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of our marketing graduates secure employment within six months of graduation, with starting salaries averaging around $55,000, depending on the role and location.
- University–Industry Partnerships: St. John's has established partnerships with leading companies such as Google, PepsiCo, and L'Oréal, providing students with internship opportunities and real-world project experiences that enhance their learning.
- Long-term Accreditation Value: The marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide, ensuring that your degree is recognized and valued by employers.
- Graduation Outcomes: Our graduates not only excel in their initial roles but also advance quickly in their careers, with many moving into senior management positions within a few years.

Further Academic Progression: After completing your Bachelor of Science in Marketing, you have the option to further your education with a Master’s degree in Marketing or an MBA with a concentration in Marketing. This advanced study can deepen your expertise and enhance your career prospects, allowing you to specialize in areas such as digital marketing, consumer behavior, or international marketing. Additionally, St. John's offers various certificate programs that can complement your degree and keep you competitive in the ever-evolving marketing landscape.

 

Program Key Stats

$47000
$47000
$47000
$50
EA
Rolling


63%

Eligibility Criteria

BCC - BBC
3 - 4
20 - 24
60 - 65

1150 - 1350
31 - 32
6.5
90
Never Required
No

How US Universities Assess Applicants

Career Options

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Sales Manager
  • Social Media Manager
  • Advertising Executive
  • Product Marketing Manager
  • Public Relations Specialist
  • Marketing Consultant

Bachelor of Science in Marketing

3 Years On Campus Bachelors Program

St Johns University

Program Overview

The Bachelor of Science in Marketing program at St. John's University is designed for students who are passionate about understanding consumer behavior and developing innovative marketing strategies. This program offers a comprehensive curriculum that combines theoretical knowledge with practical experience, preparing students for a dynamic career in the marketing field.

Curriculum Structure

In the first year, students will lay a solid foundation in marketing principles through courses like "Introduction to Marketing" and "Principles of Management." These courses introduce key concepts such as market research, consumer behavior, and the role of marketing in business, equipping students with essential skills for their future studies.

During the second year, the focus shifts to more specialized topics, including "Digital Marketing" and "Consumer Behavior." Students will explore the impact of digital technologies on marketing strategies and gain insights into the psychological factors that influence consumer decisions, enhancing their ability to create effective marketing campaigns.

In the third year, students delve deeper into strategic marketing with courses like "Marketing Research" and "Brand Management." These classes emphasize data analysis and brand strategy development, allowing students to apply their knowledge in real-world scenarios and prepare for advanced marketing challenges.

In the final year, students will engage in capstone projects and internships, taking courses such as "Integrated Marketing Communications" and "Global Marketing." This hands-on experience not only solidifies their learning but also provides valuable networking opportunities, ensuring they are well-prepared to enter the competitive job market.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Research

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and conduct market research.

Professional Alignment (Accreditation): The Marketing BS program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education.

Reputation (Employability Rankings): St. John's University consistently ranks highly in employability, with recent statistics showing that over 90% of graduates secure employment within six months of graduation, according to QS rankings.

Experiential Learning (Research, Projects, Internships etc.)

At St. John's University, the Bachelor of Science in Marketing program is designed to provide students with a robust blend of theoretical knowledge and practical skills that are essential for success in today’s dynamic marketing landscape. Students engage in hands-on learning experiences that prepare them for real-world challenges. The program emphasizes experiential learning through various facilities and tools that enhance the educational journey.

 

Here are some key components of the experiential learning opportunities available to Marketing BS students at St. John's University:

- State-of-the-Art Facilities: Access to modern classrooms equipped with the latest technology, including smart boards and multimedia tools, to facilitate interactive learning.
- Digital Marketing Lab: A dedicated space where students can experiment with digital marketing strategies using industry-standard software and tools.
- Internship Opportunities: The program encourages internships with leading companies, providing students with invaluable work experience and networking opportunities.
- Group Projects: Collaborative projects that simulate real marketing campaigns, allowing students to work in teams and develop their problem-solving and communication skills.
- Field Trips: Organized visits to marketing firms, advertising agencies, and corporate headquarters to gain insights into industry practices and trends.
- Research Laboratories: Access to research facilities where students can conduct market research and analyze consumer behavior using advanced analytics tools.
- Libraries and Resources: Extensive library resources, including access to databases and journals specific to marketing, ensuring students have the information they need for their studies.
- Institute for Marketing Research: A dedicated institute that provides students with opportunities to engage in research projects and collaborate with faculty on marketing studies.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Marketing at St. John's University opens the door to a wealth of career opportunities. Graduates from this program often find themselves in dynamic roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The skills and knowledge gained here not only prepare you for immediate employment but also set a strong foundation for long-term career success:

- University Services: St. John's offers robust career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: The university boasts an impressive employment rate, with over 90% of graduates securing jobs within six months of graduation. The average starting salary for marketing graduates is around $55,000, with potential for significant growth as you gain experience.
- University–Industry Partnerships: St. John's has established partnerships with leading companies such as Google, L'Oréal, and American Express, providing students with internship opportunities and real-world experience that enhances their resumes.
- Long-term Accreditation Value: The Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide, ensuring that your degree is recognized and respected in the industry.
- Graduation Outcomes: Alumni of the program have gone on to work for top firms and have reported high levels of job satisfaction, often advancing to leadership positions within their organizations.

Further Academic Progression: After completing your Bachelor’s degree in Marketing, you can choose to further your education by pursuing a Master’s in Marketing, an MBA with a concentration in Marketing, or even specialized certifications in digital marketing or data analytics. These advanced degrees and certifications can enhance your expertise and open even more doors in your career.

Program Key Stats

$47000
$47000
$47000
$50
EA
Rolling


63%

Eligibility Criteria

BCC - BBC
3 - 4
20 - 24
60 - 65

1150 - 1350
31 - 32
6.5
90
Never Required
No

How US Universities Assess Applicants

Career Options

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Social Media Manager
  • Advertising Executive
  • Sales Manager
  • Public Relations Specialist
  • Product Marketing Manager
  • Marketing Consultant

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