BSBA Marketing

Marketing encompasses the functions of creating and satisfying consumers' desires. The work of professional marketers touch all aspects of our lives whether it s marketing s involvement in developing new products, creating advertising that informs and moves consumers, or managing data collected through the use of the internet. The Bachelor of Science in business administration with a major in marketing from Trine University prepares students for successful careers in this dynamic field. Students graduate with a solid theoretical and practical understanding of the marketing concepts driving today s most successful companies.