1. University of Arkansas
  2. Program
  3. Bachelors
  4. BSBA Marketing

BSBA Marketing

4 Years On Campus Bachelors Program

University of Arkansas

Program Overview

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Program Key Stats

$25400 (Annual cost)



60 %

Eligibility Criteria

2.7
30
65

1130
6.5
79

Additional Information & Requirements

Official high school transcripts, Academic records, Typical SAT scores: Math (510-620), Critical reading (500-600), ACT Composite (23-28), Average GPA 3.64

Career Options

  • Advertising
  • Promotions and Marketing Managers
  • Market Research Analyst
  • Sales Manager

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