1. University of Connecticut School of Business
  2. Program
  3. Bachelors
  4. BA in Marketing

BA in Marketing

4 Years On Campus Bachelors Program

University of Connecticut School of Business

Program Overview

Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for what works in marketing from leading scholars in the field.

Program Key Stats

$37704 (Annual Fee)



56 %

Eligibility Criteria

3.3

Additional Information & Requirements

Official transcripts from previously attended school/college, English Language Proficiency test scores TOEFL (pbt 550), (ibt 79), (Cbt 213), IELTS (6.5), Duolingo Test (100), 2 Letters of recommendation.

Career Options

  • Account Coordinator
  • Assistant Brand Manager
  • Assistant Media Buyer
  • Business Development Representative
  • Consumer Demand Analyst

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