1. University of Connecticut School of Business
  2. Program
  3. Bachelors
  4. BA in Marketing Management

BA in Marketing Management

4 Years On Campus Bachelors Program

University of Connecticut School of Business

Program Overview

Marketing Management at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for what works in marketing from leading scholars in the field. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.

Program Key Stats

$37704 (Annual Fee)



56 %

Eligibility Criteria

3.3

Additional Information & Requirements

Official transcripts from previously attended school/college, English Language Proficiency test scores TOEFL (pbt 550), (ibt 79), (Cbt 213), IELTS (6.5), Duolingo Test (100), 2 Letters of recommendation.

Career Options

  • Assistant Media Planner
  • Brand Ambassador
  • Brand Representative
  • Commercial Development Program

Book Free Session with Our Admission Experts

Admission Experts

Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.