This program offers a comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics; research-based insights that support your learning and an emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.

Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for what works in marketing from leading scholars in the field. The topics include global marketing strategy, professional selling, sales management and leadership, marketing and digital analytics, etc. UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research.