Enter OTP
This program offers a comprehensive and integrative approach to digital marketing and analytics that includes digital products and services, dynamic pricing, and online distribution, as well as social media and digital communication. You will learn to think strategically about digital marketing and analytics; research-based insights that support your learning and an emphasis on helping you develop the critical thinking, communication, and data-driven analytical approaches that leading businesses want.
Official high school transcripts or GED Records, Letters of Recommendation and Essay, Average GPA 3.47, TOEFL: PBT-550, CBT- 213, or iBT-79, IELTS-6.5. US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Business-related applicants are assessed on academic performance, quantitative preparation, communication, initiative and evidence of engagement with organisations or economic issues. Mathematics is particularly important for Finance, Economics, Business Analytics and other quantitative programs. Entrepreneurship, business competitions, investment or economics clubs, internships, case studies, market research and community projects may strengthen the profile.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.BrandingC ustomer management and professional salesDigital marketingDigital analyticsCustomer relationship management (CRM)Social media and email managementDigital salesand Internet marketing
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University of Connecticut
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