Bachelor of Science in Business Administration (BSBA) in Marketing

4 Years On Campus Bachelors Program

University of Dayton

Program Overview

The Bachelor of Science in Business Administration (BSBA) in Marketing at the University of Dayton is designed for students who are passionate about understanding consumer behavior and driving business success through innovative marketing strategies. This program combines theoretical knowledge with practical experience, preparing students for a dynamic career in the ever-evolving marketing landscape.

Curriculum Structure:

In the first year, students will build a solid foundation in business principles with courses like "Introduction to Marketing" and "Principles of Management." These classes introduce essential concepts and skills, such as market research techniques and strategic thinking, which are crucial for any aspiring marketer.

During the second year, the focus shifts to more specialized marketing topics, including "Consumer Behavior" and "Marketing Research." Here, students delve deeper into understanding what drives consumer decisions and learn how to gather and analyze data to inform marketing strategies, equipping them with the analytical skills needed in today’s data-driven environment.

In the third year, students engage in advanced coursework such as "Digital Marketing" and "Brand Management." These courses emphasize the importance of digital channels and brand strategy, allowing students to explore how to create compelling online campaigns and manage brand equity effectively.

In the final year, students will have the opportunity to apply their knowledge in real-world settings through courses like "Marketing Strategy" and "Capstone Project." This hands-on experience is invaluable, as it allows students to develop comprehensive marketing plans and work on projects that simulate actual business challenges, preparing them for a successful transition into the workforce.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Research

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and conduct market research.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education.

Reputation (Employability Rankings): The University of Dayton consistently ranks highly in employability, with recent statistics showing that 95% of graduates are employed or in graduate school within six months of graduation.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Dayton, the Bachelor of Science in Business Administration (BSBA) in Marketing program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in a variety of experiential learning opportunities that equip them with the practical skills needed to thrive in the dynamic field of marketing. With access to state-of-the-art facilities and cutting-edge tools, you’ll be well-prepared to tackle real-world challenges.

Here are some key aspects of the experiential learning opportunities available to you:

- Collaborative Projects: Work on team-based projects that simulate real marketing campaigns, allowing you to apply classroom knowledge to practical situations.
- Internships: Gain valuable work experience through internships with local and national companies, enhancing your resume and professional network.
- Digital Marketing Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite to develop your digital marketing skills.
- Field Trips: Participate in field trips to local businesses and marketing agencies, providing insights into the industry and networking opportunities.
- Research Laboratories: Access dedicated spaces for research and collaboration, where you can work on innovative marketing strategies and projects.
- The Center for Marketing and Communication: Engage with this specialized center that offers resources, workshops, and events focused on the latest marketing trends and practices.
- Libraries and Resources: Benefit from extensive library resources, including databases and journals specific to marketing research, to support your academic and professional growth.

Progression & Future Opportunities

The Bachelor of Science in Business Administration (BSBA) in Marketing at the University of Dayton prepares students for a dynamic career in a rapidly evolving field. Graduates often find themselves in exciting roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. With a strong foundation in marketing principles and hands-on experience, students are well-equipped to thrive in various industries.

Here’s how the University of Dayton supports your journey toward a successful marketing career:

- Career Services: The university offers dedicated career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Statistics: Approximately 90% of graduates secure employment within six months of graduation, with starting salaries averaging around $50,000, depending on the role and location.
- University–Industry Partnerships: The University of Dayton has established partnerships with leading companies such as Procter & Gamble, LexisNexis, and the Dayton Business Journal, providing students with internship opportunities and real-world projects.
- Accreditation: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Alumni have gone on to work for top firms and have reported high levels of job satisfaction, often advancing to leadership positions within a few years of graduation.

Further Academic Progression: After completing your Bachelor of Science in Business Administration (BSBA) in Marketing, you may choose to further your education by pursuing a Master of Business Administration (MBA) with a concentration in Marketing or a Master’s in Marketing Analytics. These advanced degrees can enhance your expertise and open doors to higher-level positions in the marketing field. Additionally, the University of Dayton offers various professional development programs and certifications that can help you stay ahead in this competitive industry.