BS In Marketing

4 Years On Campus Bachelors Program

University of Delaware

Program Overview

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development. This work requires careful analysis, creativity and action to tailor products and services to meet consumers needs.

Program Key Stats

$50600 (Annual cost)



70 %

Eligibility Criteria

3
33
85

1270
6.5
79

Additional Information & Requirements

Career Options

  • Advertising and promotion managers
  • Buyers or store manager
  • Product planners
  • Research directors
  • Team marketers

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