1. University of Hawaii Manoa
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

4 Years On Campus Bachelors Program

University of Hawaii Manoa

Program Overview

Marketing (MKT) involves studying the ways that organiza-tions create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, distribution, communications, and price.Marketing offers courses in marketing research, marketing strategies, consumer behavior, personal selling, internet marketing, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.

Program Key Stats

$33786 (Annual cost)



72.8 %

Eligibility Criteria

2.8
30
85

1100
7
100

Additional Information & Requirements

Official High School Transcripts, Average GPA 3.50, Typical SAT scores-Critical reading-510, Math-510, Writing-510, ACT-English-22, Math-22, Composite-22, Writing-22, TOEFL: IBT-100, PBT-600, IELTS-7.0

Career Options

  • Graduates of the Marketing program take the knowledge and skills acquired while at Neeley and put them to work in a wide variety of industries
  • Some of the companies that have hired recent Marketing graduates include Deloitte Consulting
  • Mary Kay
  • Capgemini
  • FC Dallas
  • Morgan Stanley
  • CIGNA
  • Sabre Holdings
  • Accenture
  • American Airlines
  • Hyundai
  • Merchant Marine
  • Shell Oil
  • Sony Electronics
  • and Target

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