1. University of Kentucky
  2. Program
  3. Bachelors
  4. Marketing BBA

Marketing BBA

4 Years On Campus Bachelors Program

University of Kentucky

Program Overview

Marketing students will learn about managing products and product lines, locating customers, closing sales, and establishing distribution systems. Students will also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.

Program Key Stats

$31000 (Annual cost)



91 %

Eligibility Criteria

2.8
30
70

1125
6
71

Additional Information & Requirements

Official Transcripts, Letter of Recommendation, TOEFL score of 71 (iBT), 197 (cbt) or 527 (paper-based) or a minimum score of 6.0 on the IELTS

Career Options

  • Advertising copywriter
  • Market researcher
  • Marketing executiveMedia buyer

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