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Marketing combines practical analysis and compelling storytelling to develop, promote, brand and sell everything from products to points-of-view. The major delves into both traditional and cutting-edge marketing and communications techniques, and spans different industries, from small local businesses to global corporations.
TOEFL ibT of 80, Interview with Admissions Representative, IELTS minimum required score of 6.5 overall band. US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Business-related applicants are assessed on academic performance, quantitative preparation, communication, initiative and evidence of engagement with organisations or economic issues. Mathematics is particularly important for Finance, Economics, Business Analytics and other quantitative programs. Entrepreneurship, business competitions, investment or economics clubs, internships, case studies, market research and community projects may strengthen the profile.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.Advertising and promotion managersBuyers or store managerProduct plannersResearch directorsTeam marketers
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University of Massachusetts Amherst
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