1. University of Massachusetts Amherst
  2. Program
  3. Bachelors
  4. BBA in Marketing

BBA in Marketing

4 Years On Campus Bachelors Program

University of Massachusetts Amherst

Program Overview

Marketing combines practical analysis and compelling storytelling to develop, promote, brand and sell everything from products to points-of-view. The major delves into both traditional and cutting-edge marketing and communications techniques, and spans different industries, from small local businesses to global corporations.

Program Key Stats

$42100 (Annual cost)
$ 85
Aug Intake : 15th Oct


60 %
No
No

Eligibility Criteria

2.9
37
82

1230
6.5
80

Additional Information & Requirements

Career Options

  • Advertising and promotion managers
  • Buyers or store manager
  • Product planners
  • Research directors
  • Team marketers

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