BBA in Marketing

4 Years On Campus Bachelors Program

University of Massachusetts Amherst

Program Overview

Marketing combines practical analysis and compelling storytelling to develop, promote, brand and sell everything from products to points-of-view. The major delves into both traditional and cutting-edge marketing and communications techniques, and spans different industries, from small local businesses to global corporations.

Program Key Stats

$44705
$44705
$ 90

Jan Intake : 15th OctAug Intake : 15th Jan (RD) , 5th Nov (EA / ED)


60 %
No
No

Eligibility Criteria

BBC - BCC
2 - 2.8
22 - 26
65 - 70

1230 - 1200
6.5
79

Additional Information & Requirements

Career Options

  • Advertising and promotion managers
  • Buyers or store manager
  • Product planners
  • Research directors
  • Team marketers

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