1. University of Massachusetts Boston
  2. Program
  3. Bachelors
  4. BS Marketing

BS Marketing

4 Years On Campus Bachelors Program

University of Massachusetts Boston

Program Overview

The purpose of marketing is to find and keep customers. Employers in today s economic environment actively seek competent, committed individuals for a variety of upwardly mobile careers in the field of marketing. The marketing concentration provides students with an in-depth understanding of the most current thinking and practices in strategic marketing techniques along with the analytical, communication, and computer skills their employers expect.

Program Key Stats

$34639 (Annual Fee)
Rolling


69 %

Eligibility Criteria

2.6
33
80

1130
6
80

Additional Information & Requirements

Official transcripts from previous school/college, Min GPA 3.0, English language Proficiuency test IELTS,(TOEFL PBT = 550, TOEFL IBT = 79, IELTS Academic = 6.0, PTE Acdemic = 53), 2 Letters of recommendation.

Career Options

  • Promotion
  • Product management
  • Brand management
  • Customer relations

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