Bachelor of Science in Business Administration in Marketing

4 Years On Campus Bachelors Program

University of Nebraska Lincoln

Program Overview

The Bachelor of Science in Business Administration in Marketing at the University of Nebraska Lincoln is designed for students who are passionate about understanding consumer behavior and developing effective marketing strategies. This program equips students with the skills needed to thrive in a dynamic business environment, blending theoretical knowledge with practical applications.

Curriculum Structure:

Year 1: Business Foundations

Students develop foundational knowledge in business, mathematics, accounting, economics, and communication. Courses include Introduction to Business, Applied Calculus, Introductory Financial Accounting, Principles of Macroeconomics, and Business Writing. Students also complete general education courses in science, humanities, arts, and global awareness.

Year 2: Core Business and Marketing Principles

Students expand their understanding of business operations, finance, management, and customer communication. Courses include Introductory Managerial Accounting, Principles of Microeconomics, Statistics, Sales Communication, Finance, Introduction to Management, and Marketing. These subjects establish the analytical and strategic foundations needed for advanced marketing study.

Year 3: Marketing Analytics and Research

Students focus on marketing research, data analysis, and business decision-making while continuing their core business studies. Courses include Marketing Analytics, Market Research, Operations and Supply Chain Management, and Navigating Emerging Technologies in Business. Marketing electives allow students to explore specialized areas such as customer relationships, sales management, international marketing, and marketing communications.

Year 4: Advanced Marketing and Strategic Management

Students complete advanced marketing coursework and apply their knowledge to complex business challenges. Courses include Marketing Management, Business Strategies, and additional marketing electives. Students also complete the final professional development course, PrEP IV: Professional and Life Skills, alongside remaining business requirements and electives.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management

Learning Outcomes: Develop strategic marketing plans, analyze consumer data, and implement effective marketing campaigns.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education.

Reputation (Employability Rankings): The University of Nebraska Lincoln consistently ranks well in employability, with graduates being highly sought after by employers in various industries.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Nebraska-Lincoln, the Bachelor of Science in Business Administration in Marketing program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for the dynamic world of marketing. The program emphasizes experiential learning through various opportunities, allowing students to develop practical skills that are essential for their future careers.

Here are some key aspects of experiential learning in the Bachelor of Science in Business Administration in Marketing program:

- Internships: Students are encouraged to participate in internships with local and national companies, providing real-world experience and networking opportunities.
- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to solve real marketing challenges.
- Digital Tools: Students gain proficiency in industry-standard software such as Adobe Creative Suite, Google Analytics, and various CRM platforms, equipping them with the technical skills needed in today’s marketing landscape.
- Field Trips: The program includes field trips to local businesses and marketing agencies, giving students insights into the industry and the chance to learn from professionals.
- Research Laboratories: Access to dedicated research labs allows students to conduct market research and analyze consumer behavior, enhancing their analytical skills.
- Libraries and Resources: The university’s extensive libraries provide access to a wealth of marketing literature, databases, and journals, supporting students in their research and projects.
- Centers and Institutes: The Center for Sales Excellence and the Nebraska Business Development Center offer additional resources and support for students interested in sales and entrepreneurship.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Business Administration in Marketing at the University of Nebraska Lincoln opens the door to a wealth of career opportunities. Graduates from this program are well-prepared to enter the workforce in various roles, including Marketing Manager, Brand Strategist, Market Research Analyst, and Digital Marketing Specialist. The skills and knowledge gained here will set you up for success in a dynamic and ever-evolving field:

- University Services: The Career Services office offers personalized career counseling, resume workshops, and interview preparation to help you stand out to potential employers. Additionally, the Business Career Center hosts job fairs and networking events that connect students with industry professionals.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the College of Business are employed or continuing their education within six months of graduation. The average starting salary for marketing graduates is around $50,000, with potential for growth as you gain experience.

- University–Industry Partnerships: The University of Nebraska Lincoln has established partnerships with leading companies such as Cabela's, Union Pacific, and Ameritas, providing students with internship opportunities and real-world projects that enhance learning and employability.

- Long-term Accreditation Value: The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide. This accreditation ensures that you receive a high-quality education that is recognized by employers globally.

- Graduation Outcomes: Alumni from the Marketing Management program have gone on to work for top firms and have reported high levels of job satisfaction, often citing the practical experience and networking opportunities provided during their studies as key factors in their success.

Further Academic Progression: After completing your Bachelor of Science in Business Administration in Marketing , you may choose to further your education by pursuing a Master’s degree in Marketing, an MBA with a focus on Marketing, or even specialized certifications in digital marketing or data analytics. These advanced degrees can enhance your expertise and open up even more career opportunities in leadership and specialized roles within the marketing field.