Bachelor of Science in Business Administration with Marketing

4 Years On Campus Bachelors Program

University of New Hampshire

Program Overview

The Bachelor of Science in Business Administration with a concentration in Marketing at the University of New Hampshire is designed for students who are passionate about understanding consumer behavior and driving business success through innovative marketing strategies. This program is perfect for those looking to blend creativity with analytical skills, preparing them for a dynamic career in the ever-evolving marketing landscape.

Curriculum Structure:

In the first year, students will build a solid foundation in business principles through courses like "Introduction to Business" and "Principles of Marketing." These introductory courses provide essential insights into the business world and the role of marketing, equipping students with the basic skills needed to thrive in their studies.

During the second year, students delve deeper into marketing concepts with courses such as "Consumer Behavior" and "Marketing Research." This year emphasizes understanding the psychological aspects of consumer decision-making and the importance of data-driven marketing strategies, allowing students to develop critical thinking and analytical skills.

In the third year, the focus shifts to strategic marketing with courses like "Integrated Marketing Communications" and "Digital Marketing." Students learn how to create cohesive marketing campaigns that effectively reach target audiences across various platforms, honing their ability to craft compelling messages and utilize digital tools.

In the final year, students engage in advanced topics such as "Brand Management" and "Marketing Strategy." This capstone experience allows students to apply their knowledge in real-world scenarios, preparing them for leadership roles in marketing and equipping them with the skills to develop and implement effective marketing strategies.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Strategy

Learning Outcomes: Critical thinking, Strategic planning, Data analysis, Effective communication, Campaign development

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high-quality education that meets rigorous standards.

Reputation (Employability Rankings): The University of New Hampshire consistently ranks highly in employability, with recent statistics showing that over 90% of graduates secure employment or continue their education within six months of graduation.

Experiential Learning (Research, Projects, Internships etc.)

At the University of New Hampshire, the Bachelor of Science in Business Administration with a focus on Marketing offers students a dynamic blend of theoretical knowledge and practical experience. This program is designed to equip you with the skills needed to thrive in the fast-paced world of marketing. Through hands-on projects, internships, and access to state-of-the-art facilities, you will gain invaluable insights and real-world experience that will set you apart in the job market.

Here are some key aspects of experiential learning in the Marketing program at UNH:

- Internships: The program encourages students to participate in internships, providing opportunities to work with leading companies and gain practical experience in the marketing field.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing you to work with peers to develop marketing strategies and campaigns, simulating real-world marketing challenges.

- Digital Tools: Students have access to industry-standard software such as Adobe Creative Suite for design projects, as well as analytics tools like Google Analytics to understand consumer behavior and marketing effectiveness.

- Field Trips: The program includes field trips to local businesses and marketing agencies, giving you firsthand exposure to the industry and networking opportunities with professionals.

- Research Facilities: The Paul College of Business and Economics features dedicated spaces for research and collaboration, including the Business Analytics Lab, where you can work on data-driven marketing projects.

- Libraries and Resources: The UNH library system provides extensive resources, including access to marketing databases and journals, which are essential for research and staying updated on industry trends.

- Centers and Institutes: The Peter T. Paul College of Business and Economics houses various centers, such as the Center for Business Analytics, which focuses on the intersection of data and marketing strategies.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Business Administration with a focus on Marketing at the University of New Hampshire (UNH) opens up a world of opportunities. Graduates from this program are well-prepared to enter the workforce in various roles, such as Marketing Manager, Brand Strategist, and Digital Marketing Specialist. The skills and knowledge gained here will set you on a path to success in a dynamic and ever-evolving field:

- University Services: UNH offers robust career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: According to recent data, over 90% of UNH business graduates secure employment within six months of graduation, with starting salaries averaging around $55,000.
- University–Industry Partnerships: UNH has established partnerships with leading companies such as Fidelity Investments and Timberland, providing students with internship opportunities and real-world experience.
- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide, ensuring a high-quality education that is recognized globally.
- Graduation Outcomes: Alumni have gone on to work for top firms and have reported high levels of job satisfaction and career advancement.

Further Academic Progression: After completing your Bachelor of Science in Business Administration in Business Administration with a focus on Marketing, you can choose to further your education by pursuing a Master’s degree in Marketing or an MBA. UNH offers a flexible MBA program that allows you to specialize further and deepen your expertise, enhancing your career prospects even more. This pathway not only broadens your knowledge but also positions you for leadership roles in the marketing field.