Bachelor of Science in Marketing - Professional Selling

4 Years On Campus Bachelors Program

University of North Carolina Greensboro

Program Overview

The Bachelor of Science in Marketing with a concentration in Professional Selling at the University of North Carolina Greensboro is designed for students who are passionate about sales and want to develop the skills necessary to excel in a competitive marketplace. This program combines theoretical knowledge with practical experience, preparing students for a successful career in various sales roles across industries.

Curriculum Structure

In the first year, students will build a solid foundation in marketing principles and business fundamentals. Courses such as "Introduction to Marketing" and "Principles of Management" will introduce students to key concepts and strategies in marketing, while "Business Communication" will enhance their ability to convey ideas effectively in a professional setting.

During the second year, students delve deeper into the world of marketing and sales. Courses like "Consumer Behavior" and "Sales Management" will help students understand the psychological factors that influence purchasing decisions and the strategies needed to manage a sales team effectively. Additionally, "Marketing Research" will equip students with the skills to analyze market trends and consumer data, essential for making informed business decisions.

In the third year, the focus shifts to advanced marketing strategies and real-world applications. Students will engage in courses such as "Digital Marketing" and "Strategic Marketing," where they will learn to leverage online platforms and develop comprehensive marketing plans. The "Professional Selling" course will provide hands-on experience in sales techniques and client relationship management, preparing students for real-world challenges.

In the final year, students will synthesize their learning through capstone projects and internships. Courses like "Sales Negotiation" and "Business-to-Business Marketing" will refine their negotiation skills and deepen their understanding of complex sales environments. The program culminates in a comprehensive "Marketing Strategy" course, where students will apply their knowledge to develop and present a complete marketing plan for a real or simulated business.

Focus Areas: Sales Techniques, Consumer Behavior, Digital Marketing, Strategic Marketing, Business Communication

Learning Outcomes: Effective Communication, Strategic Thinking, Analytical Skills, Negotiation Skills, Client Relationship Management

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the business field.

Reputation (Employability Rankings): The University of North Carolina Greensboro consistently ranks well in employability, with recent statistics showing that over 90% of graduates secure employment within six months of graduation, according to the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At the University of North Carolina Greensboro, the Bachelor of Science in Marketing - Professional Selling program is designed to equip students with practical skills that are essential for success in the dynamic field of marketing. Through a blend of classroom instruction and hands-on experiences, students engage in real-world projects, utilize cutting-edge technology, and collaborate with peers to develop their professional selling abilities. The program emphasizes experiential learning, allowing students to apply theoretical knowledge in practical settings, which is crucial for building confidence and competence in the marketplace.

Here are some key components of the experiential learning opportunities available in the program:

- Sales Labs: Students have access to dedicated sales labs where they can practice their selling techniques in a simulated environment, receiving feedback from instructors and peers.
- Internships: The program encourages students to participate in internships with local businesses and organizations, providing invaluable experience and networking opportunities.
- Group Projects: Collaborative projects allow students to work in teams, simulating real-world marketing scenarios and enhancing their teamwork and communication skills.
- Digital Tools: Students gain proficiency in industry-standard software such as Salesforce and HubSpot, which are essential for managing customer relationships and marketing campaigns.
- Field Trips: The program includes field trips to local companies and marketing agencies, giving students insights into the industry and the chance to meet professionals in the field.
- Research Facilities: Access to research labs and resources enables students to conduct market research and analyze consumer behavior, enhancing their analytical skills.
- Libraries and Resources: The university’s libraries provide extensive resources, including databases and journals, to support students' research and learning needs.
- Institute for Marketing Research: Students can engage with the Institute for Marketing Research, which offers workshops, seminars, and networking events with industry leaders.

Progression & Future Opportunities

The Bachelor of Science in Marketing with a focus on Professional Selling at the University of North Carolina Greensboro prepares students for a dynamic career in sales and marketing. Graduates often find themselves in roles such as Sales Manager, Account Executive, Business Development Representative, and Marketing Specialist. With a strong foundation in professional selling techniques and marketing strategies, you’ll be well-equipped to thrive in various industries.

Here’s how UNCG supports your journey toward a successful career:

- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: UNCG boasts a high employment rate for graduates, with many securing positions within six months of graduation. The average starting salary for marketing graduates is competitive, often ranging from $45,000 to $60,000 annually.
- University–Industry Partnerships: UNCG has established strong connections with local and national businesses, providing students with internship opportunities and real-world experience that enhances employability.
- Accreditation: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Alumni of the program have gone on to work for reputable companies such as Bank of America, Coca-Cola, and various tech startups, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing your Bachelor of Science in Marketing - Professional Selling, you may choose to further your education by pursuing a Master’s in Business Administration (MBA) or a Master’s in Marketing. These advanced degrees can open doors to higher-level management positions and specialized roles in marketing strategy, analytics, or digital marketing. Additionally, you could explore certifications in areas like digital marketing or sales management to enhance your expertise and marketability.