Bachelor of Science in Marketing - Strategic Marketing

4 Years On Campus Bachelors Program

University of North Carolina Greensboro

Program Overview

The Bachelor of Science in Marketing with a focus on Strategic Marketing at the University of North Carolina Greensboro is designed for students who are passionate about understanding consumer behavior and developing effective marketing strategies. This program is perfect for those looking to blend creativity with analytical skills, preparing them for a dynamic career in the marketing field.

Curriculum Structure:

In the first year, students will lay a solid foundation in marketing principles through courses such as "Principles of Marketing" and "Introduction to Business." These courses introduce key concepts in marketing, consumer behavior, and the overall business environment, equipping students with essential knowledge and skills.

During the second year, students delve deeper into marketing strategies with courses like "Marketing Research" and "Consumer Behavior." Here, they will learn how to analyze market trends and consumer preferences, enabling them to make informed marketing decisions and develop targeted campaigns.

In the third year, the focus shifts to strategic marketing management with courses such as "Strategic Marketing" and "Digital Marketing." Students will explore advanced marketing strategies, digital tools, and the importance of data analytics in crafting effective marketing plans that resonate with target audiences.

In the final year, students will engage in practical applications of their learning through courses like "Marketing Management" and "Integrated Marketing Communications." This capstone experience allows students to synthesize their knowledge and skills, preparing them for real-world marketing challenges and enhancing their readiness for the job market.

Focus Areas: Digital Marketing, Consumer Behavior, Marketing Strategy, Brand Management

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and implement effective communication strategies.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the business field.

Reputation (Employability Rankings): The University of North Carolina Greensboro consistently ranks well in employability, with graduates being highly sought after by employers in various industries.

Experiential Learning (Research, Projects, Internships etc.)

At the University of North Carolina Greensboro, the Bachelor of Science in Marketing - Strategic Marketing program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for the dynamic world of marketing. The program emphasizes experiential learning through various opportunities, allowing students to develop practical skills that are essential for their future careers.

Here are some key components of the experiential learning opportunities available in the Strategic Marketing program:

- Internships: Students are encouraged to participate in internships with local businesses and organizations, providing real-world experience and networking opportunities.
- Group Projects: Collaborative projects are a core part of the curriculum, allowing students to work in teams to solve real marketing challenges and develop strategic solutions.
- Digital Marketing Tools: Students gain proficiency in industry-standard software such as Google Analytics, HubSpot, and social media management tools, equipping them with the skills needed in today’s digital landscape.
- Field Trips: The program includes field trips to local companies and marketing agencies, giving students insights into the industry and the chance to learn from professionals.
- Research Laboratories: Access to dedicated research facilities allows students to conduct market research and analyze consumer behavior, enhancing their analytical skills.
- Libraries and Resources: The university’s libraries provide extensive resources, including databases and journals specific to marketing, which support students in their research and projects.
- Marketing Institute: The Bryan School of Business and Economics houses the Marketing Institute, which offers workshops, guest lectures, and networking events with industry leaders.

Progression & Future Opportunities

Pursuing a Bachelor of Science in Marketing with a focus on Strategic Marketing at the University of North Carolina Greensboro (UNCG) opens up a world of opportunities for graduates. With a strong foundation in marketing principles and strategic thinking, you can expect to step into roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, or Market Research Analyst. The skills you acquire will not only prepare you for immediate employment but also set the stage for a successful career in a dynamic field.

Here’s how UNCG supports your journey toward a successful marketing career:

- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: UNCG boasts a high employment rate for graduates, with many securing positions within six months of graduation. The average starting salary for marketing graduates is competitive, often exceeding $50,000 annually.
- University–Industry Partnerships: UNCG has established partnerships with local businesses and organizations, providing students with internship opportunities and real-world experience that enhances your resume.
- Accreditation: The Bryan School of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a mark of excellence that adds significant value to your degree.
- Graduation Outcomes: Graduates from the marketing program have gone on to work for leading companies in various industries, showcasing the program's effectiveness in preparing students for the workforce.

Further Academic Progression: After completing your Bachelor of Science in Marketing, you may choose to further your education by pursuing a Master’s degree in Marketing, an MBA with a concentration in Marketing, or even specialized certifications in digital marketing or data analytics. These advanced studies can enhance your expertise and open doors to higher-level positions in the marketing field.