1. University of Rhode Island
  2. Program
  3. Bachelors
  4. Bachelor of Science in Business Administration in Marketing

Bachelor of Science in Business Administration in Marketing

4 Years On Campus Bachelors Program

University of Rhode Island

Program Overview

As a marketing major, you will obtain the skills and knowledge that will allow you to shape the strategic direction of every type of company from the smallest start-ups to the world s largest firms. You will learn how to develop new products, build strong brands, set optimal prices, create powerful communications, utilize digital media, target markets, and manage customer relationships and product distribution within a dynamic global environment.

Program Key Stats

$30042 (Annual cost)



74 %

Eligibility Criteria

2.8
30
80

1190
6.5
79

Additional Information & Requirements

Completed Common Application, Official High School Transcripts, Essay, Letter of Recommendation, Test scores: ACT, SAT, IELTS, TOEFL

Career Options

  • Advertising managers
  • Market research analysts
  • New product planners
  • Public relations specialists
  • Digital and social media planners
  • and Sales associates

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