BS Business Administration in Marketing Major Collateral Option - Customer and Brand Strategy Track

4 Years On Campus Bachelors Program

University of Tennessee

Program Overview

The BS in Business Administration with a Marketing Major, specifically the Customer and Brand Strategy Track at the University of Tennessee, is designed for students who are passionate about understanding consumer behavior and building strong brands. This program offers a comprehensive curriculum that combines theoretical knowledge with practical skills, preparing students for a dynamic career in marketing.

Curriculum Structure:

In the first year, students will lay a solid foundation in business principles with courses such as "Introduction to Business" and "Principles of Marketing." These courses introduce essential concepts in marketing and business operations, helping students understand the role of marketing in organizational success.

During the second year, students delve deeper into marketing strategies with courses like "Consumer Behavior" and "Marketing Research." Here, they will explore how consumers make decisions and learn to gather and analyze data to inform marketing strategies, equipping them with the analytical skills needed in the field.

In the third year, the focus shifts to advanced marketing concepts with courses such as "Brand Management" and "Digital Marketing." Students will learn how to create and manage brand equity and leverage digital platforms to reach and engage consumers effectively, preparing them for the evolving landscape of marketing.

In the final year, students will apply their knowledge in real-world scenarios through courses like "Marketing Strategy" and "Capstone Project in Marketing." This hands-on experience allows students to develop comprehensive marketing plans and strategies, showcasing their skills to potential employers and solidifying their readiness for the workforce.

Focus Areas: Brand Management, Consumer Insights, Digital Marketing, Marketing Strategy

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, manage brand equity, and utilize digital marketing tools effectively.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education.

Reputation (Employability Rankings): The University of Tennessee consistently ranks highly in employability, with recent statistics showing that over 90% of graduates secure employment within six months of graduation.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tennessee, the BS in Business Administration with a Marketing Major, specifically the Customer and Brand Strategy Track, is designed to provide students with hands-on, practical experiences that are essential for success in today’s dynamic marketing landscape. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for real-world challenges. The program emphasizes experiential learning through various opportunities that allow students to apply theoretical knowledge in practical settings.

Here are some key components of the experiential learning opportunities available in this program:

- Marketing Research Lab: A dedicated space equipped with the latest technology for conducting market research, allowing students to gather and analyze data effectively.
- Digital Marketing Tools: Access to industry-standard software such as Google Analytics, HubSpot, and social media management platforms, enabling students to develop and implement digital marketing strategies.
- Group Projects: Collaborative projects that simulate real-world marketing challenges, fostering teamwork and problem-solving skills.
- Internship Opportunities: Strong connections with local and national businesses provide students with internship placements that offer valuable work experience and networking opportunities.
- Field Trips: Organized visits to marketing firms, advertising agencies, and corporate offices, giving students insights into industry practices and trends.
- Libraries and Research Resources: Access to extensive library resources, including databases and journals specific to marketing and business research.
- Guest Lectures and Workshops: Regular events featuring industry professionals who share their expertise and insights, enhancing the learning experience.
- Student Organizations: Opportunities to join marketing-focused student organizations, where students can engage in networking, leadership, and skill-building activities.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Business Administration with a Marketing Major, specifically the Customer and Brand Strategy Track at the University of Tennessee, opens up a world of exciting career opportunities. Graduates from this program are well-prepared to enter the dynamic field of marketing, often stepping into roles such as Marketing Manager, Brand Strategist, Market Research Analyst, and Digital Marketing Specialist.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: The University of Tennessee offers robust career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals. The Marketing Department also provides access to real-world projects and case studies, enhancing practical learning.

- Employment Stats and Salary Figures: According to recent data, graduates from the College of Business have a high employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for marketing graduates is around $55,000, with potential for growth as you gain experience.

- University–Industry Partnerships: The University of Tennessee has established partnerships with leading companies such as Procter & Gamble, FedEx, and Coca-Cola, providing students with internship opportunities and insights into industry trends.

- Long-term Accreditation Value: The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide. This accreditation ensures that your degree holds significant value in the job market.

- Graduation Outcomes: Alumni from the program have gone on to work for top firms and have reported high levels of job satisfaction, often citing the strong foundation in customer and brand strategy as a key factor in their success.

Further Academic Progression: After completing your degree, you may choose to further your studies by pursuing a Master’s in Business Administration (MBA) with a focus on Marketing or a specialized Master’s in Marketing. This can enhance your expertise and open doors to higher-level positions in the marketing field. Additionally, you might consider certifications in digital marketing or brand management to stay competitive in the ever-evolving marketplace.