BS Business Administration in Marketing Major Collateral Option - Digital and Visual Marketing Track

4 Years On Campus Bachelors Program

University of Tennessee

Program Overview

The BS in Business Administration with a Marketing Major, specifically the Digital and Visual Marketing Track at the University of Tennessee, is designed for students who are passionate about harnessing the power of digital media to drive marketing strategies. This program is perfect for creative thinkers who want to blend analytical skills with innovative marketing techniques to thrive in today’s fast-paced digital landscape.

Curriculum Structure:

In the first year, students will build a solid foundation in business principles through courses like "Introduction to Business" and "Principles of Marketing." These introductory courses will equip students with essential knowledge about the business environment and the role of marketing in organizational success.

During the second year, the focus shifts to more specialized marketing concepts with courses such as "Consumer Behavior" and "Digital Marketing." Here, students will delve into understanding consumer psychology and learn how to effectively engage audiences through various digital platforms, setting the stage for advanced marketing strategies.

In the third year, students will explore advanced topics in marketing with courses like "Marketing Research" and "Social Media Marketing." This year emphasizes practical applications, where students will learn to analyze market data and develop comprehensive social media campaigns, honing their skills in real-world scenarios.

In the final year, students will cap off their education with courses such as "Integrated Marketing Communications" and "Marketing Strategy." This year is all about synthesizing knowledge and skills acquired throughout the program, allowing students to create cohesive marketing plans that integrate various channels and tactics, preparing them for successful careers in the marketing field.

Focus Areas: Digital marketing strategies, visual communication, consumer engagement, data analysis, and campaign management.

Learning Outcomes: Develop a comprehensive understanding of marketing principles, apply digital tools for effective marketing, analyze consumer behavior, and create integrated marketing strategies.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the business field.

Reputation (Employability Rankings): The University of Tennessee consistently ranks highly in employability, with recent statistics showing that over 90% of graduates secure employment within six months of graduation, according to QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tennessee, the BS in Business Administration with a Marketing Major, specifically the Digital and Visual Marketing Track, is designed to provide students with hands-on experience that is essential for success in today’s dynamic marketing landscape. Students have access to state-of-the-art facilities and tools that enhance their learning and prepare them for real-world challenges. The program emphasizes experiential learning through various opportunities that allow students to apply theoretical knowledge in practical settings.

Here are some key aspects of the experiential learning opportunities available in this program:

- Digital Marketing Labs: Students can work in dedicated labs equipped with the latest software and tools for digital marketing, including Adobe Creative Suite, Google Analytics, and social media management platforms.

- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to develop marketing strategies and campaigns, simulating real-world marketing scenarios.

- Internships: The program encourages internships with local and national companies, providing students with invaluable work experience and networking opportunities in the marketing field.

- Field Trips: Students have the chance to visit leading marketing firms and attend industry conferences, gaining insights into current trends and practices directly from professionals.

- Research Facilities: Access to research centers and libraries, such as the Haslam Business Library, supports students in conducting market research and developing data-driven marketing strategies.

- Guest Lectures and Workshops: The program frequently hosts industry experts who share their knowledge and experiences, offering students a glimpse into the latest marketing innovations and career paths.

- Student Organizations: Joining marketing-focused student organizations, such as the American Marketing Association (AMA) chapter, provides additional opportunities for networking, skill development, and leadership.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Business Administration with a Marketing Major, specifically the Digital and Visual Marketing Track at the University of Tennessee, opens up a world of exciting career opportunities. Graduates from this program are well-prepared to enter the dynamic field of marketing, often stepping into roles such as Digital Marketing Specialist, Brand Manager, and Social Media Strategist. The skills and knowledge gained here will empower you to thrive in a fast-paced, ever-evolving industry.

Here’s what you can expect in terms of progression and future opportunities:

- University Services: The Career Development Center offers personalized career coaching, resume workshops, and networking events to connect you with industry professionals. Additionally, the Marketing Department provides access to internships and real-world projects that enhance your learning experience.

- Employment Stats and Salary Figures: According to recent data, graduates from the University of Tennessee's marketing program have a strong employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for marketing graduates is around $50,000, with potential for growth as you gain experience.

- University–Industry Partnerships: The University of Tennessee has established partnerships with leading companies such as Pilot Flying J, Regal Entertainment Group, and Denso, providing students with unique internship and job placement opportunities that can significantly enhance your resume.

- Long-term Accreditation Value: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide. This accreditation ensures that you receive a high-quality education that is recognized and respected by employers.

- Graduation Outcomes: Alumni from this program have gone on to work for top firms in various sectors, including technology, retail, and advertising, showcasing the versatility and demand for skills acquired in this track.

Further Academic Progression: After completing your BS in Business Administration with a Marketing Major, you may choose to further your education by pursuing a Master’s degree in Marketing, an MBA with a focus on Marketing, or even specialized certifications in digital marketing or data analytics. These advanced degrees can enhance your expertise and open doors to higher-level positions in the marketing field.