B.S.B.A. in Marketing

4 Years On Campus Bachelors Program

University of Tulsa

Program Overview

The Bachelor of Science in Business Administration (BSBA) in Marketing at the University of Tulsa is designed for students who are passionate about understanding consumer behavior and driving business success through innovative marketing strategies. This program combines theoretical knowledge with practical experience, making it ideal for those looking to thrive in a dynamic business environment.

Curriculum Structure

In the first year, students will build a solid foundation in business principles with courses like "Introduction to Marketing" and "Principles of Management." These courses introduce essential concepts and frameworks that will be crucial as students progress in their studies, helping them understand the role of marketing within the broader business context.

During the second year, students delve deeper into marketing strategies and consumer insights through courses such as "Consumer Behavior" and "Marketing Research." This year emphasizes analytical skills and critical thinking, equipping students with the tools to assess market trends and consumer needs effectively.

In the third year, the focus shifts to advanced marketing techniques and digital strategies with courses like "Digital Marketing" and "Brand Management." Students will learn how to create compelling marketing campaigns and manage brand equity, preparing them for real-world challenges in the marketing landscape.

In the final year, students will synthesize their learning through capstone projects and specialized electives such as "International Marketing" and "Sales Management." This year is designed to refine their strategic thinking and leadership skills, ensuring they are ready to enter the workforce with confidence and expertise.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Research

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and manage brand equity.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the business field.

Reputation (Employability Rankings): The University of Tulsa consistently ranks highly in employability, with graduates recognized for their readiness to meet the demands of the job market, as noted in QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At the University of Tulsa, the Bachelor of Science in Business Administration (BSBA) in Marketing program is designed to provide students with hands-on experiences that bridge the gap between theory and practice. Students engage in a variety of experiential learning opportunities that equip them with the practical skills needed to thrive in the dynamic field of marketing. The university boasts state-of-the-art facilities and resources that enhance the learning experience, ensuring that students are well-prepared for their future careers.

Here are some key aspects of experiential learning in the BSBA in Marketing program:

- Internships: Students have access to a robust internship program, allowing them to gain real-world experience with local and national companies, enhancing their resumes and professional networks.

- Group Projects: Collaborative projects are a core component of the curriculum, encouraging teamwork and the application of marketing concepts in practical scenarios.

- Digital Tools: Students utilize industry-standard software such as Google Analytics, HubSpot, and Adobe Creative Suite, providing them with the technical skills that employers seek.

- Field Trips: The program includes field trips to local businesses and marketing agencies, offering students insights into the industry and networking opportunities with professionals.

- Research Laboratories: The Collins College of Business features dedicated spaces for research and collaboration, where students can work on marketing projects and case studies.

- Libraries and Resources: The McFarlin Library provides access to a wealth of marketing journals, databases, and resources that support students' research and learning.

- Institute for Leadership and Development: This institute offers workshops and seminars that focus on leadership skills, essential for any marketing professional.

- Marketing Simulation Software: Students engage in simulations that mimic real-world marketing challenges, allowing them to apply their knowledge in a controlled environment.

Progression & Future Opportunities

The Bachelor of Science in Business Administration (BSBA) in Marketing at the University of Tulsa prepares students for a dynamic career in the marketing field, equipping them with essential skills and knowledge. Graduates often find themselves in exciting roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The program not only emphasizes practical experience but also fosters a strong network that can lead to numerous opportunities in the industry.

Here’s how the University of Tulsa supports your journey toward a successful marketing career:

- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Over 90% of graduates secure employment within six months of graduation, with starting salaries averaging around $50,000, depending on the role and location.
- University–Industry Partnerships: The University of Tulsa has established partnerships with local and national companies, providing students with internship opportunities and real-world projects that enhance learning and employability.
- Accreditation: The Collins College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a mark of excellence that is recognized globally and adds significant value to your degree.
- Graduation Outcomes: Alumni of the program have gone on to work for prestigious companies such as Procter & Gamble, Google, and American Airlines, showcasing the program's strong reputation in the industry.

Further Academic Progression: After completing your BSBA in Marketing, you have several options to continue your education. Many graduates choose to pursue a Master of Business Administration (MBA) with a focus on Marketing or a related field, which can further enhance your career prospects and earning potential. Additionally, you might consider specialized certifications in digital marketing, data analytics, or brand management to deepen your expertise and stay competitive in the ever-evolving marketing landscape.