The B.S.B.A in Marketing, equips the student with the latest, cuttingedge concepts in marketing as well as providing the opportunity to develop his or her creative problemsolving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through handson, realworld projects , such as interacting with local businesses to develop case studies, collect market data, analyze a company s marketing strategy and develop recommendations.



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