1. University of Wisconsin Madison
  2. Program
  3. Bachelors
  4. BBA Business: Marketing

BBA Business: Marketing

4 Years On Campus Bachelors Program

University of Wisconsin Madison

Program Overview

Marketing facilitates exchanges between organizations and customers and is a critical, dynamic, and multi-faceted area of business. The marketing function is found throughout organizations and businesses from global enterprises to start-ups; for services such as healthcare and banking; for nonprofits and municipalities. Students may pursue a variety of careers in marketing including: Advertising/PR/Communication, Digital Marketing, General Marketing, Marketing Research/Analyst, Merchandising/Buyer/Planner, Product/Brand Management, Business-to-Business (B2B), Sales/Business Development, Sports Marketing & Communication and Supply Chain Management.

Program Key Stats

$42104 (Annual cost)
$ 70
Aug Intake : 15th Jan


53 %
No
No

Eligibility Criteria

3.5
37
85

1395
6.5
95

Additional Information & Requirements

Application Completed Higher Secondary Education or equivalent. Official transcripts GPAs between a 3.8 and a 4.0, and a class rank in the 85–97 percentile. TOEFL iBT: 80 OR IELTS 6.5 overall. Two Essays One Letter of Recommendation ACT / SAT (optional for Spring  2027)

Career Options

  • Marketing
  • Accounting information systems
  • Auditing/assurance services
  • Budget analysis
  • Cost accounting
  • Forensic/investigative accounting
  • Internal auditing
  • International accounting
  • Taxation

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