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Marketing facilitates exchanges between organizations and customers and is a critical, dynamic, and multi-faceted area of business. The marketing function is found throughout organizations and businesses from global enterprises to start-ups; for services such as healthcare and banking; for nonprofits and municipalities. Students may pursue a variety of careers in marketing including: Advertising/PR/Communication, Digital Marketing, General Marketing, Marketing Research/Analyst, Merchandising/Buyer/Planner, Product/Brand Management, Business-to-Business (B2B), Sales/Business Development, Sports Marketing & Communication and Supply Chain Management.
Application Completed Higher Secondary Education or equivalent. Official transcripts GPAs between a 3.8 and a 4.0, and a class rank in the 85–97 percentile. TOEFL iBT: 80 OR IELTS 6.5 overall. Two Essays One Letter of Recommendation ACT / SAT (optional for Spring 2027) US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Business-related applicants are assessed on academic performance, quantitative preparation, communication, initiative and evidence of engagement with organisations or economic issues. Mathematics is particularly important for Finance, Economics, Business Analytics and other quantitative programs. Entrepreneurship, business competitions, investment or economics clubs, internships, case studies, market research and community projects may strengthen the profile.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.MarketingAccounting information systemsAuditing/assurance servicesBudget analysisCost accountingForensic/investigative accountingInternal auditingInternational accountingTaxation
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University of Wisconsin Madison
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