Bachelor of Arts Business Administration in Marketing

4 Years On Campus Bachelors Program

Washington State University Vancouver

Program Overview

The study of marketing involves understanding the changing needs of commerce and promotion, and creating products and services to meet those needs. This broad and flexible field of business ranges from marketing research and analysis, branding, pricing and new-product introduction to advertising, promotion, sales, distribution, retail management, international business and e-commerce.

Program Key Stats

$25500 (Annual cost)



80 %

Eligibility Criteria

2.8
30
70

1115
6.5
79

Additional Information & Requirements

Career Options

  • Careers in marketing management
  • sales
  • retail management
  • marketing research
  • brand management
  • and promotion

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