Marketing, B.S

Accredited by the AACSB, the B.S. in Marketing program prepares students to pursue a variety of careers in the marketing profession. Students learn about marketing tools and processes and develop the necessary analytical, communication, and interpersonal skills necessary for a successful career.The B.S. in Marketing at West Chester University prepares students for a variety of careers in the field. Our program emphasizes marketing tools and processes that develop analytical, communication, and interpersonal skills in our graduates. Courses like consumer behavior, market research, international marketing, and marketing strategy and planning give our students a foundation for their next step. The Marketing major is housed within the College of Business and Public Management, which is focused on academic innovation, globalization, sustainability, and community partnerships. The College encourages students to be empowered, engaged, and entrepreneurial. Our graduates are prepared for careers in the public and private sector, or for the pursuit of graduate study. Get Involved: American Marketing Association.