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Marketing is the study of an organization s product, pricing, communications and distribution activities as they relate to serving customers needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. Graduates of the program receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research and retail management.
Resume/CV, Statement of Purpose, Artist's Statement, Statement/Letter of Intent, 3 Letters of recommendation, Writing SampleAdvertising account executiveAdvertising account plannerAdvertising art directorAdvertising copywriterMarket researcherMarketing executiveMedia buyerMedia planner
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West Virginia University
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