1. West Virginia University
  2. Program
  3. Bachelors
  4. Marketing

Marketing

4 Years On Campus Bachelors Program

West Virginia University

Program Overview

Marketing is the study of an organization s product, pricing, communications and distribution activities as they relate to serving customers needs. Marketing relies heavily on an understanding of buyer behavior and marketing research. Graduates of the program receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research and retail management.

Program Key Stats

$24774 (Annual cost)



76 %

Eligibility Criteria

2.8
32
80

1230
6.5
79

Additional Information & Requirements

Resume/CV, Statement of Purpose, Artist's Statement, Statement/Letter of Intent, 3 Letters of recommendation, Writing Sample

Career Options

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner

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