1. Western Connecticut State University
  2. Program
  3. Bachelors
  4. BBA in Marketing

BBA in Marketing

4 Years On Campus Bachelors Program

Western Connecticut State University

Program Overview

The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed.

Program Key Stats

$12612.50 (Per Semester)



84 %

Eligibility Criteria

2.4

6
79

Additional Information & Requirements

Completed signed application form, Official high school transcript or equivalency diploma in English; SAT I or ACT test scores; English language proficiency; TOEFL iBT 61; IELTS 5.0; FINANCIAL VERIFICATION need to submit a bank or government statement; PASSPORT/VISA; A personal essay (open topic); Optional: letters of recommendation and/or interview with a counselor.

Career Options

  • Business Development Executive
  • Accounts & Audit Junior
  • Financial Officer
  • Digital Marketing & Media Assistant
  • Front Line Manager
  • HR Recruiter
  • Customer Service Associate
  • Account Executive and Operations Manager in organisations

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