1. Western Connecticut State University
  2. Program
  3. Bachelors
  4. BBA in Marketing with Interactive Marketing option

BBA in Marketing with Interactive Marketing option

4 Years On Campus Bachelors Program

Western Connecticut State University

Program Overview

The interactive marketing option was developed in cooperation with professional organizations and national businesses to provide career opportunities for our students in this large and growing field. Students will examine many aspects of interactive, electronic and internet marketing including: managing creative and promotional processes, utilizing database technologies and managing interactive marketing organizations in a globally and socially responsive manner.

Program Key Stats

$12612.50 (Per Semester)



84 %

Eligibility Criteria

2.4

6
79

Additional Information & Requirements

Completed signed application form, Official high school transcript or equivalency diploma in English; SAT I or ACT test scores; English language proficiency; TOEFL iBT 61; IELTS 5.0; FINANCIAL VERIFICATION need to submit a bank or government statement; PASSPORT/VISA; A personal essay (open topic); Optional: letters of recommendation and/or interview with a counselor.

Career Options

  • Business Development Executive
  • Accounts & Audit Junior
  • Financial Officer
  • Digital Marketing & Media Assistant
  • Front Line Manager
  • HR Recruiter
  • Customer Service Associate
  • Account Executive and Operations Manager in organisations

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