1. Western Illinois University
  2. Program
  3. Bachelors
  4. BB in Marketing

BB in Marketing

4 Years On Campus Bachelors Program

Western Illinois University

Program Overview

The B.B. in Marketing degree offers students a broad-based education in a variety of marketing specialties including integrated marketing communications, marketing technologies, and sales management. When combined with the capstone course in marketing management, students are qualified to assume a variety of careers including personal selling (for consumer and industrial products), marketing research, public relations, advertising management, and retailing management.

Program Key Stats

$31300 (Annual Cost)



59 %

Eligibility Criteria

2.6
35
80

1060
6
73

Additional Information & Requirements

Transcripts from the previously attended schools, High school transcripts, English language profeciency test scores (minimum score of 73 for TOEFL and 6.0 for IELTS), SAT and ACT test scores

Career Options

  • Marketing Manager
  • Brand Manager
  • Financial Manager
  • Operations Manager

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