1. Western Kentucky University
  2. Program
  3. Bachelors
  4. Bachelor of Science in Marketing in Strategic Marketing

Bachelor of Science in Marketing in Strategic Marketing

4 Years On Campus Bachelors Program

Western Kentucky University

Program Overview

The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.

Program Key Stats

$33660 (Annual cost)



96.9 %

Eligibility Criteria

2.8
30
83

920
6
71

Additional Information & Requirements

Official Academic Records from schools attended with grades and any degrees/diplomas/certificates received, Unweighted high school GPA of 2.50 or higher, ACT composite of 20 or greater, or SAT combined score of 1020 or greater, TOEFL (IBT) 71 or higher, PBT 525, CBT 197, IELTS- 6.0 or higher, PTE Academic-52

Career Options

  • Brand Manager
  • Creative Director
  • Market Research
  • Product Manager
  • Customer Relations
  • Public Relations
  • Advertising
  • Events Manager
  • Purchasing Manager
  • Entrepreneur

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