1. Western Washington University
  2. Program
  3. Bachelors
  4. BA Business Administration in Marketing

BA Business Administration in Marketing

4 Years On Campus Bachelors Program

Western Washington University

Program Overview

The Marketing Concentration provides students with coursework that is intellectually stimulating and directly useful in today's marketing profession. Students study marketing as it relates to a variety of activities in: new product development, pricing strategies and implementation, various communications including traditional advertising, digital media, personal selling, distribution, management of services, and brand management.

Program Key Stats

$25739 (Annual cost)



83 %

Eligibility Criteria

3
33
82

1290
6.5
80

Additional Information & Requirements

A secondary certification or passed an appropriate external exam, An essay, Official academic credentials, TOEFL ibT of 80, a minimum IELTS score of 6.5, Official secondary school credentials with certified English translations when necessary, Statement of Financial Responsibility, ACT or SAT .

Career Options

  • Careers in Product and Brand Manager
  • Marketing Research
  • Advertising and Public Relation
  • Marketing manager

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