Business: Information Systems, BBA

The Information Systems major emphasizes practical computing and real applications rather than focusing only on theoretical concepts. The curriculum includes individual and team projects, an Artificial Intelligence Enabled Business Solutions Lab, and a Business Solutions Capstone, while the Wisconsin School of Business provides additional opportunities to work with employers through case competitions, job shadows, career treks, internships, and industry events.

Students can put their business and technology skills into practice through:

• GEN BUS 210 — Artificial Intelligence Enabled Business Solutions Lab: Students gain hands-on experience developing business solutions using artificial intelligence within the School of Business experiential-learning curriculum.

• GEN BUS 410 — Business Solutions Capstone: Students complete a business solutions capstone as part of the BBA's required experiential-learning component, bringing together their business and analytical knowledge to address business problems.

• Team-based projects: Information Systems courses emphasize individual and team projects based on actual applications of the subject matter, allowing students to practice collaboration and solution development.

• Programming and databases: COMP SCI 220 Data Science Programming I and INFO SYS 322 Introduction to Databases provide practical technical foundations in programming and data management.

• Systems analysis: INFO SYS 424 Systems Analysis and Design develops students' ability to design information systems that support business operations and decision-making.

• Digital analytics: Students can choose INFO SYS 423 Digital Platform Analytics, developing knowledge relevant to digital platforms and data-driven business decisions.

• Digital strategy: INFO SYS 352 Digital Strategy allows students to explore how organizations use technology strategically, complementing their technical information-systems training.

• Information Systems Case Competition: Students can participate in an Information Systems Case Competition, where teams explore the intersection of data, technology, and insurance and demonstrate analytical and presentation skills.

• Job shadows: Students can visit companies, experience workplace environments, tour facilities, and network with professionals; past participating employers include Marcus Corp. and Spaulding Ridge.

• Career treks: Information Systems students can visit companies over multi-day career treks; past employers have included Barclays, Google, JPMorgan Chase, L'Oréal, Nomura, Ovative Group, PwC, and Webull Financial.

• Internships: Wisconsin School of Business students can pursue internships with companies across the country, gaining practical skills and professional connections; the school reports that 57% of undergraduate students were hired full-time by their internship employers for the Class of 2025.

• Employer events: Students can attend employer coffee chats, industry panels, workshops, mentorship opportunities, and networking events with recruiters and alumni.

• Grainger Hall Learning Commons: The Wisconsin School of Business is based in Grainger Hall, which includes the Learning Commons for students to study, collaborate, and work on projects.

The Information Systems BBA prepares graduates to bridge the gap between business needs and technology, with skills in data, programming, systems analysis, databases, digital strategy, and project management. UW–Madison identifies career paths ranging from business analysis and systems analysis to programming, product management, and information technology, while current outcomes show 94% of Information Systems majors secured full-time positions within six months of graduation for the Class of 2025.

Typical job roles include: Business Analyst, Business Process Management Specialist, Business Systems Developer, Database Administrator

Students can build their career through these opportunities:

• Career coaching: Wisconsin School of Business career coaches provide major-specific guidance covering career exploration, internships, résumé and cover-letter reviews, interview preparation, recruiting preparation, job-search strategies, and offer negotiation.

• Employment outcomes: Information Systems majors recorded a 94% employment rate, with 48 reported hires and an average base salary of $73,808 for the Class of 2025.

• Internship-to-employment pathway: UW–Madison reports that 57% of undergraduate students were hired full-time where they interned for the Class of 2025.

• Employer connections: Information Systems graduates are hired by organizations including General Mills, PwC, Deloitte, Epic, EY, and American Family Insurance.

• Career treks and networking: Students can visit employers and meet professionals through career treks, company visits, employer coffee chats, industry panels, and workshops.

• Career Engagement Studio: The School of Business operates a dedicated Career Engagement Studio in Grainger Hall with interview rooms and space for career programming, projects, mock interviews, and employer interactions.

• Handshake: UW–Madison uses Handshake as its primary recruitment and career-event management platform, connecting students with employers and recruiting opportunities.

• Case competitions: Students can test their analytical, problem-solving, teamwork, and presentation skills through national case competitions and the Wisconsin Invitational Consulting Case Competition.

• Industry engagement: WSB provides structured opportunities for employers to interact with students through classroom projects, internships, career fairs, case competitions, job shadows, and career treks.

• Long-term accreditation value: The Wisconsin School of Business holds AACSB accreditation, providing an established quality framework for its business education.

Further Academic Progression: After completing the BBA, graduates can continue into postgraduate study in areas such as information systems, business analytics, data science, information technology, management, or an MBA, depending on their academic and career objectives. The information-systems foundation also provides preparation for advanced study involving databases, analytics, technology management, systems design, and digital transformation.