The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You ll study topics ranging from the study of business models and mobile technology to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a strategic proposal that will help you refine skills valuable for all forms of engagement from revenue generation to event operations.


US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.

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