Digital Media Major

4 Years On Campus Bachelors Program

Marquette University

Program Overview

The BA in Digital Media with Broadcasting at Marquette University is designed for creative individuals who are passionate about storytelling through various media platforms. This program combines theoretical knowledge with practical skills, preparing students for dynamic careers in broadcasting, digital media production, and content creation.

Curriculum Structure:

In the first year, students will dive into foundational courses such as "Introduction to Digital Media" and "Media Writing," which provide essential skills in media production and storytelling techniques. This year focuses on developing a strong understanding of digital media principles and the basics of effective communication.

During the second year, students will explore more specialized topics through courses like "Broadcast Production" and "Digital Media Ethics." This stage emphasizes hands-on experience, allowing students to work on real projects and understand the ethical considerations in media production, while also honing their technical skills in video and audio production.

In the third year, the curriculum shifts towards advanced studies with courses such as "Advanced Video Production" and "Media Management." Students will engage in complex projects that require critical thinking and leadership skills, preparing them for the fast-paced media environment and giving them the opportunity to manage their own media projects.

In the final year, students will complete a capstone project and take courses like "Digital Media Strategy" and "Broadcast Journalism." This year is all about synthesizing their learning and showcasing their skills, as students create a comprehensive portfolio that demonstrates their expertise and readiness for the professional world.

Focus Areas: Broadcasting, Digital Media Production, Media Ethics, Media Management

Learning Outcomes: Proficiency in digital media tools, strong storytelling abilities, ethical media practices, project management skills

Professional Alignment (Accreditation): The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring high educational standards.

Reputation (Employability Rankings): Marquette University consistently ranks highly in employability, with recent statistics showing that 93% of graduates are employed or in graduate school within six months of graduation, according to the National Association of Colleges and Employers (NACE).

Experiential Learning (Research, Projects, Internships etc.)

At Marquette University, the BA in Digital Media with Broadcasting program is designed to immerse students in hands-on experiences that prepare them for the dynamic world of media. Students gain practical skills through a combination of state-of-the-art facilities, cutting-edge technology, and collaborative projects. The program emphasizes real-world applications, allowing students to engage in various aspects of digital media production, broadcasting, and storytelling.

Here are some key experiential learning opportunities available to students in this program:

- Broadcasting Studios: Access to professional-grade studios equipped with the latest audio and video technology, allowing students to produce high-quality content.
- Digital Media Labs: Dedicated spaces for editing, graphic design, and multimedia production, where students can hone their technical skills using industry-standard software.
- Internship Opportunities: Strong connections with local media outlets and organizations provide students with valuable internship experiences, enhancing their resumes and professional networks.
- Group Projects: Collaborative assignments that encourage teamwork and creativity, simulating real-world media production environments.
- Field Trips: Opportunities to visit local broadcasting stations, media companies, and industry events, giving students insight into the professional landscape.
- Research Facilities: Access to libraries and research centers that support media studies, providing resources for projects and academic growth.
- Workshops and Guest Lectures: Regular events featuring industry professionals who share their insights and experiences, helping students stay current with trends and best practices.

Progression & Future Opportunities

Choosing to pursue a BA in Digital Media with Broadcasting at Marquette University opens the door to a dynamic career in a rapidly evolving field. Graduates from this program often find themselves in exciting roles such as Broadcast Journalist, Digital Content Producer, and Media Planner. With a strong foundation in both digital media and broadcasting, you’ll be well-prepared to thrive in various media environments.

Here’s how Marquette supports your journey toward a successful career:
- Career Services: The university offers dedicated career counseling, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Marquette boasts a high employment rate for graduates, with many securing jobs within six months of graduation. The average starting salary for graduates in this field is competitive, often exceeding $50,000 annually.
- University–Industry Partnerships: Marquette has established partnerships with local media outlets and companies, providing students with internship opportunities and real-world experience that enhances your resume.
- Accreditation: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that you receive a quality education recognized by employers.
- Graduation Outcomes: Alumni have gone on to work for major networks and digital platforms, showcasing the program's effectiveness in preparing students for the workforce.

Further Academic Progression:
After completing your BA in Digital Media with Broadcasting, you may choose to further your education by pursuing a Master’s degree in Media Studies, Communication, or a related field. This advanced study can deepen your expertise and open up even more career opportunities, such as roles in media management, academic research, or specialized areas of digital media. Additionally, Marquette offers various graduate programs that can complement your undergraduate studies and enhance your professional qualifications.

Embarking on this academic journey at Marquette University not only equips you with essential skills but also positions you for a successful and fulfilling career in the digital media landscape.