Strategic Communication (B.A.) / Strategic Communication (B.S.)

4 Years On Campus Bachelors Program

Oklahoma State University

Program Overview

The BA or BS in Strategic Communication at Oklahoma State University is designed for students who are passionate about shaping messages and influencing audiences through effective communication strategies. This program equips students with the skills needed to thrive in various fields, including public relations, advertising, and corporate communication.

Curriculum Structure:

In the first year, students will lay a solid foundation in communication principles through courses like "Introduction to Strategic Communication" and "Media Writing." These classes introduce essential concepts and skills, preparing students for more advanced studies while fostering critical thinking and creativity.

During the second year, students delve deeper into the field with courses such as "Public Relations Principles" and "Advertising Strategies." Here, they will learn about audience analysis, campaign development, and the ethical considerations that guide strategic communication practices, allowing them to apply their knowledge in real-world scenarios.

In the third year, the focus shifts to specialized skills with courses like "Digital Communication" and "Crisis Communication." Students will explore the impact of digital media on communication strategies and learn how to manage communication during crises, enhancing their ability to navigate complex communication challenges.

In the final year, students will synthesize their learning through capstone projects and advanced courses such as "Strategic Communication Campaigns" and "Research Methods in Communication." This hands-on experience allows them to create comprehensive communication plans and conduct research that informs strategic decisions, preparing them for successful careers in the field.

Focus Areas: Public Relations, Advertising, Digital Communication, Crisis Management

Learning Outcomes: Effective message creation, Audience analysis, Campaign development, Ethical communication practices

Professional Alignment (Accreditation): The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring a high standard of education.

Reputation (Employability Rankings): Oklahoma State University consistently ranks well in employability, with graduates recognized for their readiness to enter the workforce and make an impact in their chosen fields.

Experiential Learning (Research, Projects, Internships etc.)

At Oklahoma State University, students pursuing a BA or BS in Strategic Communication have the unique opportunity to immerse themselves in hands-on learning experiences that prepare them for the dynamic field of communication. The program emphasizes practical skills through various facilities and tools designed to enhance learning and creativity. Students engage in real-world projects, collaborate with peers, and utilize state-of-the-art technology to develop their communication strategies.

Here are some key aspects of experiential learning within the Strategic Communication program:

- Student Media Center: Access to a fully equipped media center where students can create and produce content across various platforms, including video, audio, and digital media.
- Internship Opportunities: The program encourages internships with local businesses, non-profits, and media organizations, providing students with invaluable industry experience and networking opportunities.
- Group Projects: Collaborative projects are a core component of the curriculum, allowing students to work in teams to solve real communication challenges and develop their teamwork skills.
- Digital Tools: Students gain proficiency in industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and social media management tools, preparing them for the digital landscape.
- Field Trips: The program includes field trips to communication agencies, media outlets, and corporate offices, giving students firsthand insight into the industry.
- Research Laboratories: Access to research labs where students can conduct studies on communication trends and strategies, enhancing their analytical skills.
- Library Resources: The OSU library offers extensive resources, including databases and archives, to support research and project work.
- Institute for Communication Research: Students can engage with faculty and peers in research initiatives that explore various aspects of communication, providing a deeper understanding of the field.

Progression & Future Opportunities

Graduates of the BA or BS in Strategic Communication at Oklahoma State University are well-prepared to enter a dynamic job market, equipped with the skills needed for various roles in communication, marketing, and public relations. Typical job roles include:

- Public Relations Specialist
- Marketing Coordinator
- Social Media Manager
- Corporate Communications Officer

This program not only provides a solid foundation in strategic communication but also opens doors to numerous career opportunities:

- University Services for Employment: Oklahoma State offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals. The Student Success Center also provides access to internships and job placements tailored to your career goals.

- Employment Stats and Salary Figures: According to recent data, graduates from the Strategic Communication program have a high employment rate, with over 90% securing jobs within six months of graduation. The average starting salary for graduates in this field is around $45,000, with potential for growth as you gain experience.

- University–Industry Partnerships: Oklahoma State has established partnerships with leading companies and organizations, such as Devon Energy and the American Advertising Federation, providing students with real-world experience and networking opportunities that can lead to internships and job placements.

- Long-Term Accreditation Value: The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that the education you receive meets high standards and is recognized by employers across the industry.

- Graduation Outcomes: Graduates of the program have gone on to work for prestigious organizations, including Fortune 500 companies, non-profits, and government agencies, showcasing the versatility and demand for skills acquired in this degree.

Further Academic Progression: After completing your BA or BS in Strategic Communication, you may choose to further your studies by pursuing a Master’s degree in Strategic Communication, Public Relations, or Marketing. This advanced education can enhance your expertise and open up even more leadership opportunities in the field. Additionally, you could consider specialized certifications in digital marketing or social media management to further boost your credentials and career prospects.