Bachelor of Arts in Media Arts and Design

4 Years On Campus Bachelors Program

University of Tennessee

Program Overview

The Bachelor of Arts in Media Arts and Design at The University of Texas at Dallas combines art, technology, design, and media to prepare students to create and critically engage with new forms of digital expression. It is a strong fit for students interested in UX/UI, motion graphics, digital fabrication, emerging media, sound, video, and the social impact of media, with the flexibility to follow a generalist pathway or pursue deeper study in Critical Media Studies or Emerging Media Arts.

Curriculum Structure:

Year 1: Students establish the creative and technological foundation of the degree through courses such as ATCM 2300 Introduction to TechnoCulture, ATCM 2301 Digital Art and Design Foundations, and ATCM 2302 Design I. They also begin exploring media production through options such as ATCM 2335 Internet Studio I, ATCM 2340 Visual Communication, ATCM 2350 Time-Based Media, or ATCM 2345 Introduction to Audio Production.

Year 2: Students move into more advanced communication and creative practice, including ATCM 3301 Writing for Media Arts and Design, while continuing to build their portfolio through fundamentals and area-cluster coursework. Depending on their interests, they can begin exploring areas such as critical media studies, interaction design, emerging media art, or sound.

Year 3: Students deepen their specialization through courses such as ATCM 4384 Ethics in New Media, Technology, and Communication, ATCM 3337 Interaction Design I, ATCM 3350 Digital Video Production I, ATCM 3355 Computer Modeling for Digital Fabrication, or ATCM 3372 Sound Design for Games. This stage allows students to combine creative production with research, design thinking, media analysis, and emerging technologies.

Year 4: The final year focuses on advanced creative and professional work, with options including ATCM 4397 Senior Seminar, ATCM 4398 Capstone Project, ATCM 4329 Advanced Emerging Media Art, ATCM 4341 Applied Experience Design, or ATCM 4357 Digital Fabrication Lab II. Students complete their degree with a substantial senior-level project or honors work that can demonstrate their creative, technical, and critical abilities.

Focus Areas:

UX/UI design, interaction design, digital art, motion design, digital fabrication, emerging media arts, critical media studies, media theory, digital video, multimedia storytelling, sound design, audio production, projection mapping, animation and games, networked identities, global media cultures, technology and society.

Learning Outcomes:

Creative problem-solving, digital design, media production, UX/UI thinking, critical media analysis, research, visual communication, interaction design, digital fabrication, multimedia storytelling, audio and video production, ethical technology use, interdisciplinary collaboration, portfolio development.

Professional Alignment (Accreditation):

The University of Texas at Dallas is institutionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award bachelor's, master's, and doctoral degrees. No separate specialized professional accreditation is listed specifically for the BA in Media Arts and Design.

Reputation (Employability Rankings):

The Bass School reports an average salary of $63,970 for recent Bass graduates since 2019. The school is also ranked No. 2 in Texas for Art & Technology by College Factual (2025), while UT Dallas describes the Bass School as a technology-focused environment with industry-aligned creative spaces and high-performance workstations.

Experiential Learning (Research, Projects, Internships etc.)

Students gain practical experience by moving between traditional academic spaces and specialized creative environments where they can experiment with emerging technologies, digital production, design, sound, and interactive media. The Bass School provides research labs, 2D/3D and AR/VR studios, makerspaces, galleries, media libraries, and high-performance workstations, giving students opportunities to turn concepts into creative projects and portfolio-ready work. Students can also use university career resources to pursue internships and professional experiences alongside their degree:

• 3D Studio — supports hands-on exploration of three-dimensional design, digital fabrication, immersive projects, and creative production.

• Anechoic Chamber and Transmedia Studio — gives students access to specialized environments for sound, audio, transmedia experimentation, and immersive creative work.

• Mograph Lab — supports motion graphics and time-based visual experimentation relevant to digital media production.

• VAST Lab — provides an environment for virtual, augmented, and extended-reality research and creative experimentation.

• Public Interactives Research Lab (PIRL) — connects interactive media, technology, public engagement, and research.

• Narrative Systems Research Lab — supports experimentation with narrative, media, and emerging technologies.

• Research in Art, Rematerialization + Ecology (RARE) — provides an interdisciplinary environment connecting artistic practice with materiality and ecological questions.

• Games and Media Library — provides an extensive collection of games and media for research, coursework, and creative exploration; the Bass School reports more than 1,000 digital and analog games across multiple platforms.

• Digital Fabrication & Projection Mapping — students can explore computer modeling, fabrication workflows, and projection mapping through courses such as ATCM 3355 Computer Modeling for Digital Fabrication and ATCM 3356 Projection Mapping Lab.

• Audio & Sound Production — coursework such as ATCM 3345 Sound Art, ATCM 3346 Audio Post-Production I, and ATCM 4347 Recording Studio Techniques II provides practical experience with sound and audio technologies.

• Student Organizations — AIGA UTD provides career-development workshops and networking opportunities for students entering design-related fields, while the UX Club builds awareness and community around user-centered design.

• Internships & Career Experience — UT Dallas provides internship opportunities through Handshake and the University Career Center, including career advising, employer events, resume support, interview preparation, and internship searches. AHT students can also report internship experiences through Handshake.

Progression & Future Opportunities

Graduates of Media Arts and Design can move into creative, technology, media, communication, design, and digital-content careers, with the program supporting both specialist and interdisciplinary career paths. UT Dallas specifically identifies opportunities such as UX design, technical art, motion graphics, digital fabrication, media arts, content creation, social media, journalism, and project management, making the degree particularly flexible for students who want to work at the intersection of creativity and technology.

Typical job roles: UX Designer, Motion Graphics Designer, Digital Fabrication Specialist, Technical Artist

The university provides several resources to help students turn their academic work into professional opportunities:

• University Career Center — provides career advising, resume and CV reviews, mock interviews, job-search assistance, career fairs, employer events, and internship support.

• Handshake — gives students access to job and internship listings, employer connections, career events, and appointments with career advisors.

• Job Shadowing Program — connects students with UTD alumni and employers so they can observe professional workplaces, network with industry professionals, and explore potential career paths.

• Bass Graduate Salary Indicator — the Bass School reports $63,970 average salaries for recent Bass graduates since 2019, providing a useful school-level indicator of post-graduation earning potential.

• Industry Engagement — Bass has an ongoing partnership with the Design District, with initiatives intended to provide students opportunities to work with local artists and gain exposure to commercial art practice.

• Capital One Connection — Capital One has funded scholarships supporting students pursuing applied experience design and research, expanding access to UX/UI career pathways and mentorship.

• FAA–VAST Lab Collaboration — UT Dallas’s VAST Lab has collaborated with the Federal Aviation Administration on extended-reality research for aerospace maintenance, demonstrating how emerging-media expertise can connect with real-world technology applications.

• Dallas–Fort Worth Advantage — students study in a region with 20+ Fortune 500 headquarters, alongside a major arts and entertainment ecosystem that can support networking and professional exploration.

• Long-Term Accreditation Value — the degree is awarded by UT Dallas, which is institutionally accredited by SACSCOC, supporting the academic recognition of the bachelor's degree.

• Bass Alumni Network — the Bass School reports more than 11,100 living alumni, providing a broad community of graduates across creative, technology, communication, and related fields.

Further Academic Progression: After completing the BA, students can continue into graduate-level study at UT Dallas, including the MA in Arts, Technology, and Emerging Communication, MFA in Arts, Technology, and Emerging Communication, or PhD in Arts, Technology, and Emerging Communication. The university also offers a Fast Track option for exceptionally qualified undergraduates, allowing eligible seniors to take up to 12 approved graduate credit hours during their senior year that can apply toward the undergraduate degree and accelerate progression into graduate study.

Program Key Stats

$27308
$27308
$27308
$30
Aug Intake : 29th Jul


46%

Eligibility Criteria

BBB - BBC
3 - 3.5
25 - 28
70 - 80

1150 - 1350
31 - 32
6.5
90
Never Required
No

Additional Information & Requirements

How US Universities Assess Applicants

Career Options

  • 3D Artist
  • UX Designer
  • Motion Graphics Designer
  • Digital Media Producer
  • Art Director
  • VFX Artist
  • Graphic Designer
  • Content Creator
  • New Media Artist
  • Technical Artist
  • Video Editor
  • Creative Strategist
  • Digital Fabrication Specialist
  • Concept Artist
  • Social Media Specialist
  • Media Artist
  • Videographer
  • Illustrator
  • Environment Artist
  • Project Manager

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