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Fusing business, communication and graphic design allows marketers to think visually and strategically to reach potential customers through the digital environment. Alvernia’s online digital media marketing major combines these areas to give graduates triple advantages in the job market. Digital media marketing graduates have the skillset to produce marketing campaigns from strategic planning stages to design and distribution through digital channels. Combining these skills with Alvernia’s commitment to service and real-world learning gives graduates a special edge.
US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Applicants are generally assessed on writing, communication, creativity and engagement with media or current affairs. Journalism, school publications, podcasting, filmmaking, photography, social-media projects, debate and communication campaigns may strengthen the profile. Some film or media programs may request a creative portfolio, writing sample or supplementary submission.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.Digital Marketing ManagerSocial Media ManagerContent CreatorMultimedia SpecialistMultimedia PlannerVideo ProducerDigital Account Manager
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Alvernia University
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