Bachelors in Advertising & Digital Media

Advertising and digital marketing careers are equal parts science and art, ingenuity, and creativity, human nature, and the nature of business. Here, you’ll use data, reports, web analytics, search, and more tools to meet consumers where they spend their time. You’ll learn how to best engage them, how to tell them a brand story and win them over. More and more consumers are living in a handheld world where scrolling is fast. So, how do you help a company get noticed? What can you do across social media platforms? Are they watching streaming or actually reading a magazine? As an advertising and digital marketing expert, you’ll be in the driver’s seat to plan and make decisions to connect with consumers every single day.