BS and BA Media Communication Studies

4 Years On Campus Bachelors Program

Florida State University

Program Overview

The BA or BS in Media Communication Studies at Florida State University gives students a broad foundation in media, communication, emerging communication technologies and mass-media production, while examining how media influences society, culture and public life. It is a strong fit for students interested in careers across broadcasting, advertising, public relations, digital media, information technology, journalism, politics, management and other communication-focused fields.

Curriculum Structure:

Year 1: Students begin with the foundations of media and communication, including MMC 2000: Introduction to Mass Communication, which introduces the role and development of mass media. They also build essential communication abilities through SPC 2608: Public Speaking and begin developing their understanding of human communication.

Year 2: Students move into the program's core communication and media subjects, including COM 3332: New Communication Technologies and RTV 3001: Media Techniques. These courses help students understand how communication technologies are designed and used while developing practical awareness of media techniques and production.

Year 3: At the advanced level, students select approved courses according to their interests, allowing them to explore areas such as media, communication, advertising, public relations, journalism and related fields. SPC 3210: Contemporary Human Communication strengthens students' understanding of communication processes, while advanced electives allow greater specialization.

Year 4: Students complete their remaining advanced and application/elective coursework while bringing together their knowledge of media, communication and technology. Students also complete the university's language requirement for the major, and BA students must reach the required intermediate level in a language other than English.

Focus Areas:

Media studies, human communication, mass communication, new communication technologies, media techniques, public speaking, contemporary communication, media production, advertising, public relations, broadcasting, digital media, information technology, journalism, political communication.

Learning Outcomes:

Students develop an understanding of the history and evolution of mass media, communication technologies, media production techniques, human communication, the social and economic effects of media, and the legal and ethical issues surrounding communication and media.

Professional Alignment (Accreditation):

Media Communication Studies is an open-access undergraduate major at FSU, meaning students do not submit a separate major application after being admitted to FSU. FSU's official program information does not identify a separate professional accreditation specifically for the Media Communication Studies major.

Reputation (Employability Rankings):

FSU's School of Communication describes its faculty as diverse and award-winning and emphasizes hands-on preparation for careers in communication. The university's Career Center identifies a broad range of occupations connected with Media/Communication Studies, including digital media producer, media manager, research analyst, journalist, writer/editor and advertising or promotions manager.

Experiential Learning (Research, Projects, Internships etc.)

Media Communication Studies gives students opportunities to connect communication theory with professional environments through FSU's School of Communication facilities, internships, research spaces and media organizations. Students can gain exposure to broadcast production through WFSU, participate in the student radio environment at WVFS/V89, use School of Communication computer and research facilities, and earn academic credit through approved communication internships:

• WFSU-TV — Students can access an active public television environment through the School's relationship with WFSU, where students can gain exposure to television production and broadcast operations.

• WVFS / V89 Student Radio — FSU's student FM radio station is supported by the School of Communication, giving students an opportunity to engage with a real student-media environment.

• School of Communication Research Lab — The UCC research lab supports group experiments, survey research and focus-group observation, giving students exposure to communication research methods and audience-focused research.

• School of Communication Computer Labs — Dedicated computer laboratories in University Center C provide students with specialized spaces for communication-related academic and project work.

• Communication Internships — Approved internships can provide academic credit while giving students experience in communication-related professional settings. FSU's School of Communication has relationships with employers that regularly recruit its students for internship and employment opportunities.

• FSU Career Center & CCI Career Liaison — Students receive support in exploring internships and career opportunities, while the College of Communication and Information has a dedicated career liaison who can assist with internship searches.

• Service Learning — The School of Communication promotes service-learning opportunities that allow students to build their resumes while applying communication skills in community settings.

• Academic Exchange Opportunities — The School participates in academic exchange agreements that allow students to study at partner universities with coursework counting toward FSU credit, and students can also pursue semester programs in London and Florence through FSU International Programs.

Facilities: Florida State University's School of Communication facilities include WFSU, WVFS/V89, communication research spaces, computer laboratories and professional media environments.

Progression & Future Opportunities

The broad nature of Media Communication Studies allows graduates to move into media, communication, technology, advertising, journalism, public relations and research-related careers rather than being restricted to one professional pathway. FSU's Career Center specifically identifies occupations such as digital media producer, media manager, research analyst, journalist, writer/editor and audio/video equipment technician among possible career directions.

Typical career options: Digital Media Producer, Media Manager, Research Analyst, Journalist

• FSU Career Center — Students receive career-development support and access to occupation information, internship resources and job-placement assistance through the university's Career Center.

• Employment & Salary Information — FSU's Career Center reports sample salary ranges for occupations associated with Media/Communication Studies of approximately $19,140–$48,530 at the introductory level, $40,860–$82,990 at mid-career, and $76,540–$200,580 for experienced professionals. These are occupation-level ranges and are not guaranteed salaries for FSU graduates.

• Employer Connections — The School of Communication has established relationships with employers that routinely recruit students for internships and employment opportunities, helping students connect their academic preparation with professional settings.

• Internship-to-Career Experience — Approved communication internships provide supervised professional experience and can carry academic credit, helping students develop workplace skills and professional relationships before graduation.

• Flexible Career Preparation — Because students can select advanced and application/elective courses, they can shape their studies around areas such as media production, advertising, public relations, journalism, communication technology or other career interests.

• Professional Communication Skills — Coursework in public speaking, contemporary human communication, media techniques and new communication technologies gives graduates transferable skills relevant to communication-intensive careers.

• Open-Access Pathway — Unlike FSU's limited-access Advertising, Digital Media Production and Public Relations majors, Media Communication Studies is an open-access major, so students only need to gain admission to FSU and subsequently declare the MCS major.

Further Academic Progression: Graduates can continue into FSU's graduate Media and Communication Studies program, where students can pursue advanced study in communication theory, research, media content and media effects. FSU also offers a combined Bachelor's-to-Master's pathway (BA/MA or BS/MS) for academically strong students, allowing them to work toward bachelor's and master's degrees at an accelerated pace.

Program Key Stats

$6854
$23920
$23920
$30
ED1, RD
Rolling


25%
No
No

Eligibility Criteria

ABB - AAB
3.6 - 3.9
25 - 28
70 - 80

1350 - 1400
33 - 36
6.5
90
Optional
No
Eligibility criteria

Additional Information & Requirements

How US Universities Assess Applicants

Career Options

  • Digital Media Producer
  • Multimedia Producer
  • Video Producer
  • Video Editor
  • Film Editor
  • Content Creator
  • Digital Content Specialist
  • Social Media Manager
  • Social Media Strategist
  • Digital Marketing Specialist
  • Content Strategist
  • Broadcast Producer
  • Television Producer
  • Sports Media Producer
  • Documentary Producer
  • Motion Graphics Designer
  • 3D Animator
Career options

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