Media Entrepreneurship, B.I.S.

4 Years On Campus Bachelors Program

Georgia State University

Program Overview

The Bachelor of Interdisciplinary Studies (BIS) in Media Entrepreneurship at Georgia State University is designed for creative individuals who aspire to innovate in the media landscape. This program combines the principles of entrepreneurship with media studies, equipping students with the skills to launch their own ventures or excel in existing organizations.

Curriculum Structure:

In the first year, students will lay a solid foundation in media and entrepreneurship through courses like "Introduction to Media Studies" and "Entrepreneurship Fundamentals." These classes introduce key concepts and help students develop critical thinking skills essential for navigating the media industry.

During the second year, the focus shifts to practical applications and deeper exploration of media technologies. Courses such as "Digital Media Production" and "Marketing for Entrepreneurs" allow students to gain hands-on experience while learning how to effectively promote their ideas and projects in a competitive market.

In the final year, students will synthesize their knowledge and skills through advanced courses like "Media Entrepreneurship Capstone" and "Business Models for Media Startups." This year emphasizes real-world applications, encouraging students to develop their own media projects and prepare for a successful career in the industry.

Focus Areas: Media production, entrepreneurship, digital marketing, content creation, and business strategy.

Learning Outcomes: Students will develop critical thinking, creative problem-solving, effective communication, and practical skills in media production and entrepreneurship.

Professional Alignment (Accreditation): The program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring a high standard of education.

Reputation (Employability Rankings): Georgia State University consistently ranks highly for employability, with recent statistics showing that over 90% of graduates find employment within six months of graduation, according to the QS Graduate Employability Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Georgia State University, the Bachelor of Interdisciplinary Studies (BIS) in Media Entrepreneurship offers students a unique opportunity to gain practical skills that are essential for success in the dynamic media landscape. The program emphasizes hands-on learning through various projects, internships, and access to state-of-the-art facilities. Students engage in real-world experiences that prepare them for careers in media, marketing, and entrepreneurship.

Here are some of the key experiential learning opportunities available to BIS in Media Entrepreneurship students:

- Internships: Students have the chance to participate in internships with local media companies, startups, and organizations, allowing them to apply classroom knowledge in professional settings.
- Group Projects: Collaborative projects are a core component of the curriculum, fostering teamwork and communication skills while working on real-world media challenges.
- Digital Tools: Students gain proficiency in industry-standard software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and other digital media tools that are crucial for content creation and marketing.
- Field Trips: The program includes field trips to media companies, studios, and events, providing students with insights into the industry and networking opportunities with professionals.
- Research Laboratories: Access to dedicated labs equipped with the latest technology for media production and research allows students to experiment and innovate in their projects.
- Libraries and Resources: The Georgia State University Library offers extensive resources, including databases, journals, and media archives, to support students' research and creative projects.
- Media Production Facilities: Students can utilize on-campus facilities such as video studios, audio recording rooms, and editing suites to produce high-quality media content.

Progression & Future Opportunities

The Bachelor of Interdisciplinary Studies (BIS) in Media Entrepreneurship at Georgia State University prepares students for a dynamic career in the media landscape. Graduates often find themselves in exciting roles such as Media Manager, Content Strategist, and Digital Marketing Specialist. With a strong foundation in both media and entrepreneurship, students are well-equipped to thrive in various industries:

- University Services: Georgia State offers robust career services, including personalized career counseling, resume workshops, and networking events that connect students with industry professionals.
- Employment Stats and Salary Figures: The university boasts a high employment rate for graduates, with many securing positions within six months of graduation. The average starting salary for graduates in media-related fields is competitive, often exceeding $50,000 annually.
- University–Industry Partnerships: Georgia State has established partnerships with leading media companies and startups, providing students with internship opportunities and real-world experience that enhances their employability.
- Long-term Accreditation Value: The BIS program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring that your degree holds value in the job market for years to come.
- Graduation Outcomes: Alumni of the program have gone on to work for major organizations, including CNN, Turner Broadcasting, and various digital marketing agencies, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing the BIS in Media Entrepreneurship, students have the option to pursue advanced degrees such as a Master’s in Media Studies, an MBA with a focus on Digital Marketing, or even specialized certifications in areas like social media management or data analytics. This further education can enhance career prospects and open doors to leadership roles in the media industry.