BA in Digital Advertising

Now is a great time to be in advertising because the rise of digital is bringing about tremendous change in the field. LSU concentration focuses on both the art and science of advertising by developing skills in marketing, research, media, social networking and creative planning and execution. Students who are interested in advertising should look for opportunities to develop their writing, creative and leadership skills. The Manship School s advertising curriculum is unique in that it focuses on digital branding. Whereas other programs offer digital as an add-on, they ve made it the backbone of their curriculum. As such students gain a solid foundation in traditional advertising strategies, while also learning to think about, design and implement advertising campaigns across various digital and social media platforms such as mobile apps, twitter and digital outdoor.