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This concentration will prepare students for a career in the ever changing area of online media by focusing on using data to guide decision making.
Organizations increasingly need qualified professionals to help them use data to effectively communicate with their audiences. The Media Analytics concentration prepares you to be a successful communicator using this unique skill set. In courses like Advertising in Communication, Audience Analysis, and Media Analytics, you learn to gather, interpret, and use data to guide organizations in making informed decisions. You'll gain experience by helping organizations on campus, including MC’s new student-run public relations group, reach their target audiences and achieve their organizational goals.
US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Applicants are generally assessed on writing, communication, creativity and engagement with media or current affairs. Journalism, school publications, podcasting, filmmaking, photography, social-media projects, debate and communication campaigns may strengthen the profile. Some film or media programs may request a creative portfolio, writing sample or supplementary submission.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.Careers in Communications companiestelevision and radio stationstheaterssports teamscorporations and non-profit organizations
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Mississippi College
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