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This concentration will prepare students for a career in the ever changing area of online media by focusing on using data to guide decision making.
Organizations increasingly need qualified professionals to help them use data to effectively communicate with their audiences. The Media Analytics concentration prepares you to be a successful communicator using this unique skill set. In courses like Advertising in Communication, Audience Analysis, and Media Analytics, you learn to gather, interpret, and use data to guide organizations in making informed decisions. You'll gain experience by helping organizations on campus, including MC’s new student-run public relations group, reach their target audiences and achieve their organizational goals.
Application Completed Secondary School Examinations or High School Diploma Official transcripts GPA: 3.4 - 3.7 out of (4.0 scale) TOEFL iBT: 69 or IELTS 5.5 overall. ACT: 22 - 26 (optional) SAT: 1160 - 1330 (optional) CLT: 89 - 100 (optional) Proof of TB and MMR immunization before your departure to the USA A current bank statement from parents or sponsor
Careers in Communications companiestelevision and radio stationstheaterssports teamscorporations and non-profit organizations
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Mississippi College
