Communications Media (B.S.)

4 Years On Campus Bachelors Program

Our Lady of the Lake University

Program Overview

The BA in Mass Communication at Our Lady of the Lake University is designed for students who are passionate about storytelling and media. This program offers a comprehensive education that prepares students for diverse careers in journalism, public relations, and digital media, equipping them with the skills needed to thrive in today’s fast-paced communication landscape.

Curriculum Structure:

In the first year, students will dive into foundational courses such as "Introduction to Mass Communication" and "Media Writing," which provide essential skills in understanding media's role in society and developing effective writing techniques. This year sets the stage for critical thinking and introduces students to various media platforms.

During the second year, the curriculum expands with courses like "Visual Communication" and "Digital Media Production," where students learn about the principles of design and gain hands-on experience in creating multimedia content. This year emphasizes the importance of visual storytelling and the technical skills necessary for producing engaging media.

In the third year, students will explore advanced topics through courses such as "Public Relations Principles" and "Broadcast Journalism," focusing on strategic communication and the nuances of reporting in a digital age. This year encourages students to apply their knowledge in real-world scenarios, preparing them for internships and professional opportunities.

In the final year, students will engage in capstone projects and specialized courses like "Media Ethics" and "Social Media Strategies," allowing them to synthesize their learning and address contemporary issues in mass communication. This year is crucial for developing a professional portfolio and gaining insights into ethical practices in the industry.

Focus Areas: Journalism, Public Relations, Digital Media, Visual Communication

Learning Outcomes: Critical thinking, effective communication, media production skills, ethical decision-making

Professional Alignment (Accreditation): The program is accredited by the Commission on Accreditation of Allied Health Education Programs (CAAHEP), ensuring that it meets high educational standards.

Reputation (Employability Rankings): Our Lady of the Lake University consistently ranks well in employability, with graduates finding success in various media roles, as highlighted by the QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Our Lady of the Lake University, the BA in Mass Communication program is designed to immerse students in hands-on experiences that prepare them for the dynamic world of media and communication. Students gain practical skills through a variety of engaging opportunities, including access to state-of-the-art facilities and cutting-edge tools that enhance their learning experience. The program emphasizes real-world applications, ensuring that graduates are not only knowledgeable but also equipped with the skills necessary to thrive in their careers.

Here are some key aspects of experiential learning within the BA in Mass Communication program:

- Media Production Facilities: Students have access to a fully equipped television studio, audio production labs, and editing suites, allowing them to create high-quality media content.
- Digital Tools: The program incorporates industry-standard software such as Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Final Cut Pro, enabling students to develop their technical skills in graphic design, video editing, and more.
- Group Projects: Collaborative projects are a core component of the curriculum, encouraging teamwork and communication skills as students work together to produce media campaigns and projects.
- Internships: The program offers internship opportunities with local media outlets, advertising agencies, and non-profit organizations, providing students with valuable real-world experience and networking opportunities.
- Field Trips: Students participate in field trips to media organizations, film festivals, and communication conferences, allowing them to gain insights into industry practices and trends.
- Research Laboratories: The university provides access to research labs where students can conduct studies on media effects, communication strategies, and audience analysis.
- Libraries and Resources: The OLLU library offers extensive resources, including databases, journals, and archives related to mass communication, supporting students in their research and projects.
- Communication Institute: The university's Communication Institute serves as a hub for workshops, guest lectures, and networking events, connecting students with industry professionals.

Progression & Future Opportunities

Pursuing a BA in Mass Communication at Our Lady of the Lake University opens the door to a variety of exciting career paths. Graduates often find themselves in roles such as Public Relations Specialist, Social Media Manager, and Broadcast Journalist, equipped with the skills to thrive in a dynamic media landscape. The program not only prepares you for immediate employment but also lays a strong foundation for future growth in the field:

- University Services: Our dedicated Career Services team offers personalized career counseling, resume workshops, and interview preparation to help you stand out in the job market. Additionally, the Media Lab provides hands-on experience with industry-standard equipment and software.

- Employment Stats and Salary Figures: According to recent data, over 85% of our Mass Communication graduates secure employment within six months of graduation, with starting salaries averaging around $45,000 annually, depending on the role and location.

- University–Industry Partnerships: Our Lady of the Lake University has established partnerships with local media outlets and organizations, providing students with internship opportunities that can lead to job placements and valuable networking connections.

- Long-term Accreditation Value: The Mass Communication program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), ensuring that your degree meets high educational standards recognized by employers.

- Graduation Outcomes: Alumni of the program have gone on to work for reputable companies such as San Antonio Express-News, Univision, and various marketing agencies, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing your BA in Mass Communication, you may choose to further your education by pursuing a Master’s degree in Communication, Media Studies, or Public Relations. This advanced study can enhance your expertise and open doors to higher-level positions in academia, research, or specialized fields within the media industry. Additionally, you could explore certifications in digital marketing or social media management to further bolster your qualifications and career prospects.

Choosing to study at Our Lady of the Lake University means investing in a future filled with opportunities and growth in the ever-evolving world of mass communication.